INSPIRED pet nutrition
Senior Brand Manager - FMCG
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Senior Brand Manager
Following an internal promotion, we are now recruiting for a Senior Brand Manager to join our Marketing team.
This role can be based in either our Crick or Thirsk office and offers a hybrid working.
This is an exciting opportunity for an experienced brand marketer, perfect for someone who wants to own a winning portfolio end to end — the strategy, the plans, and the results that come out of them. You will be joining an award-winning business behind the UK’s number one wet dog food, with year-on-year growth for the last six years. There is real scope to come in and hit the ground running — getting to grips with our processes, procedures and the vision for the brand — then to set the scene for what comes next: how we differentiate ourselves, and where the brand can be taken to keep leading.
Role Purpose
Own the in-year delivery of the brand business plan and set the two-year-plus direction of the brand — leading the define, design and delivery, including delivery through others, and ultimately realising profitable growth.
Key Responsibilities
- Deliver the in-year brand portfolio sales and profit targets, translating brand strategies and plans into the building blocks for sales execution in store and online — packaging, imagery and range that make the brands easy to find and easy to shop.
- Turn data into insight to create actionable plans for sales and retailer execution, and set a clear vision and strategy of what success looks like for the brand portfolio.
- Engage retail partners with inspiring, category-building growth plans, and bring stakeholders across the business and externally into the brand vision to secure delivery.
- Manage communication and media plans that get the brand noticed, drive consumer engagement and maximise return on advertising and promotional (A&P) investment, measuring and tracking effectiveness and ROI.
- Build and align a two-year-plus innovation pipeline of incremental, margin-additive new product development that takes branded growth into new needs, channels and usage occasions.
- Renovate the range for consumer and cost advantage, minimising unprofitable complexity and maximising profitable core sales, and govern promotional guidelines and channel strategies for sustainable growth.
- Contribute to an effective marketing function — role modelling engagement, developing junior team members and driving best practice across the team.
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About you
- Proven commercial experience in a branded / FMCG business, with FMCG operational understanding and cross-functional experience.
- A track record of leading and delivering business and brand growth.
- Proven experience of building strong brands and strong commercial relationships.
- Able to excite and story-tell to customers through presenting, backed by data and insight.
- Persistence and resilience to see goals through.
- Comfortable staying agile across changing plans and priorities while working on multiple projects.
- Pet experience is beneficial but not essential.
About us
INSPIRED Pet Nutrition is an innovative, well-established, and award-winning pet food manufacturer employing over 1,200 colleagues across the UK, Poland and France. Our family of brands includes Harringtons, Wagg, Barking Heads & Meowing Heads, AATU, Blink, Butcher’s, Classic, Pro-Nutrition, and Ultra-Premium Direct, along with several partner brands that trust us to produce food on their behalf. Our kitchens in Thirsk, Kinmel, Crick and Plechatel produce a wide range of dry, wet, and baked foods enjoyed by dogs and cats all over the world. Our ambition is simple: to become a global leader in pet nutrition.
Our Purpose: To create happiness
We’re on a mission to set a new standard of workplace happiness within the pet nutrition industry—one that looks like no other and feels like no other. Our culture is built on INSPIRED’s unique behaviours and colleague experience, creating an environment that excites, empowers, and puts people and pets at the heart of everything we do.
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At INSPIRED, we want to inspire colleagues to join, stay, develop, and achieve, creating an inclusive and sustainable business fit for growth. One of the enablers of achieving this, is to offer competitive pay and benefits to all colleagues.
Our Total Reward Benefits include:
- Hybrid and flexible working
- Annual bonus related to personal and company performance 15 %
- Enhanced pension, life assurance, and enhanced maternity, paternity, sick pay, and holiday buy options
- People and Pets First benefits, including paw-reavement and paw-ternity leave and bring your dog to work
- Healthcare cashback plan and Hertility at-home fertility testing and Private Medical Insurance
- Heavily discounted pet food and lifestyle benefits (Netflix, Spotify, or breakdown cover)
- Retail and gym discounts, electric car scheme, and free onsite parking and electric car charging
- Onsite canteen, free hot drinks, and modern facilities
👉 See all our INSPIRED benefits here Inspired Benefits Book
Equality, Diversity & Inclusion
INSPIRED Pet Nutrition is committed to building an inclusive workplace that reflects the diversity of the colleagues and communities we serve. We believe everyone should feel valued, respected and able to be themselves at work. We welcome applications from people of all backgrounds and do not discriminate on the basis of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, religion or belief, sex or sexual orientation. We make hiring decisions based on talent, potential and the experience you bring.
We are also committed to providing reasonable adjustments throughout the recruitment process and in the workplace, ensuring equitable access and opportunity for all. If you need any adjustments or support to take part in our recruitment process, please let us know by emailing recruitment@inspiredpetnutrition.com.
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