The Royal Kennel Club
Senior Brand Manager - Petlog
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Senior Brand Manager - Petlog
Location: London & Hybrid (2 days a week in our London offices)
Team: Revenue & Brand
Reports to: Chief Revenue & Brand Officer
Salary: Competitive
Closing date: 31 August 2026
Please note we are unable to provide work sponsorships
Petlog is the UK's largest pet microchip database and is on an exciting transformation journey. We're looking for a commercially minded and creatively driven Senior Brand Manager to help shape the future of a trusted national brand and drive meaningful growth. Working closely with senior stakeholders across the Royal Kennel Club portfolio, you'll play a pivotal role in defining and delivering brand strategy, integrated campaigns, and customer-focused innovation.
Why Join Us?
- Be part of the transformation of one of the UK's most recognised pet services brands.
- Play a strategic role in shaping the future growth of Petlog and influencing the wider Royal Kennel Club brand portfolio.
- Work on high-impact campaigns that combine creativity, innovation, data, and commercial results.
- Collaborate with passionate experts who share a commitment to improving the lives of dogs and their owners.
Requirements
- Proven experience in brand management, marketing, or a related field, with a proven track record of growing brands.
- Strong expertise in brand strategy development, positioning, and long-term planning.
- Experience delivering integrated, multi-channel marketing campaigns across digital and traditional channels.
- Strong product marketing and go-to-market experience, including launching products and services to mass-market audiences.
- Excellent commercial acumen with experience managing budgets, measuring ROI, and driving business growth.
- Ability to analyse customer insights, market trends, and performance data to inform strategy and optimise campaigns.
- Experience leading cross-functional projects and managing multiple stakeholders and agency partners.
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Responsibilities
- Lead the development and execution of Petlog's brand strategy, positioning the brand as the preferred choice for breeders and new dog owners.
- Translate customer insights, market trends, and business objectives into compelling, integrated marketing campaigns.
- Develop and deliver go-to-market strategies for new products and services across the full customer funnel.
- Champion the Petlog brand, ensuring consistency across all communications, channels, partnerships, and customer touchpoints.
- Manage paid media activity, optimise campaign performance, and drive customer acquisition, engagement, and loyalty.
- Partner with commercial, operational, product, and marketing teams to identify growth opportunities and improve customer journeys.
- Use data, insights, and performance metrics to inform decision-making, measure ROI, and continuously improve results.
- Contribute to product innovation and portfolio development, ensuring new offerings align with customer needs and brand strategy.
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Benefits
- 25 days annual leave, increasing up to 30 days, in addition to statutory holidays. Staff may also receive additional days for any approved business closure days over the festive period in December, Option to buy up to five days of annual leave per year.
- Employer pension contributions double the percentage of your plan earnings, up to 8%
- Life assurance equivalent to three times your basic salary (two times your basic salary for non-pension scheme members)
- Enhanced maternity, paternity and adoption pay
- Lifestyle discounts via our EAP and healthcare cashback programme
- Discounts on Royal Kennel Club products and services
- 4X Complimentary staff tickets to Crufts and Discover Dogs
- Healthcare cashback programme with a fixed contribution paid for by the Royal Kennel Club
- Free eye tests with a voucher towards the cost of your spectacles
- Financial support for professional and vocational qualifications, with five days' study leave provided
- Free access to The Royal Kennel Club Library and Art Gallery
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