Portfolio Leadership

• Take ownership of the strategy and development of a key consumer portfolio.
• Balance long-term brand building with immediate commercial priorities.
• Identify opportunities for growth, as well as potential risks and challenges, using consumer, category and commercial data.
• Work closely with sales, category, insights and other brand teams to ensure plans are commercially relevant and consumer-led.
• Influence and challenge stakeholders constructively to achieve the strongest possible outcome.

Innovation

• Lead the innovation pipeline from early-stage concept development through to launch and post-launch evaluation.
• Manage multiple NPD and EPD projects simultaneously, keeping stakeholders aligned and projects moving through the relevant approval stages.
• Bring together consumer behaviour, market trends, product trends and commercial insight to identify compelling opportunities.
• Partner closely with product development teams to translate ideas into propositions that consumers will genuinely want.
• Take ownership of launch plans and evaluate performance afterwards, identifying learnings and opportunities for future activity.

Digital & Communications

• Help define the brand’s digital strategy across social, CRM, website and paid media.
• Develop engaging content and communications that strengthen the relationship between the brand and its consumers.
• Lead external agency relationships, providing clear briefs, constructive feedback and strong direction.
• Monitor performance and continuously optimise activity based on results and insight.

Commercial & Performance Management

• Own and manage relevant brand budgets, ensuring investment is allocated effectively.
• Track brand and campaign performance and identify the key factors driving growth.
• Use data and insight to make clear recommendations and support business decisions.
• Prepare regular updates for senior stakeholders, communicating progress, performance, risks and opportunities clearly.
• Ensure marketing investment delivers strong effectiveness and return.

Requirements

We’re looking for someone with a strong track record in FMCG brand marketing who can combine strategic thinking with excellent execution.

Ideally, you’ll have:

• 4+ years’ experience in brand marketing, with recent experience at Brand Manager or Senior Brand Manager level.
• Experience within FMCG, ideally food or another fast-moving consumer category.
• A track record of taking ownership, delivering high-quality work and turning plans into tangible results.
• Strong experience across brand planning, campaigns, innovation and agency management.
• Excellent project management skills and the ability to manage multiple priorities at once.
• Confidence working with senior stakeholders and influencing cross-functional teams.
• Experience briefing and managing creative, digital or media agencies.
• Strong commercial awareness and an understanding of how brand activity translates into business growth.
• Good knowledge of digital and social channels, including major social platforms and CRM.
• Experience working with consumer and retail data, such as Kantar, Circana and EPOS information.
• A genuine interest in consumers, culture, trends and what motivates people to choose one product over another.
• The creativity and confidence to challenge traditional approaches and come up with better ideas.
• Strong communication and presentation skills, with the ability to tell a compelling story using insight and data.
• A proactive, solutions-focused mindset — someone who sees a problem and gets on with solving it.
• A collaborative personality and the ability to build effective relationships across different functions.
• The resilience and energy to operate successfully in a busy, constantly changing environment.