Diageo
Senior Brand Manager - Rum
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Job Description: Senior Brand Manager - Rum
Fixed Term Contract - Until 1st March 2027
About us:
With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff, and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.
Bring your talent, curiosity, and ambition, and strive for your personal best alongside people who challenge, support, and learn from each other. Together, as one outstanding team, we keep learning, improving, and raising the bar for our brands, our business, and each other.
Join us and play your part in making life’s moments mean a little more.
Purpose of the role:
Act as the owner of assigned brand(s), owning brand growth, market performance, and the end-to-end consumer journey. Translate consumer, shopper, and cultural understanding into outstanding activation, execution, and commercial results.
Key Accountabilities:
- Deliver brand P&L, growth, market share, brand health, and ROI targets across assigned brands and portfolio segments within the rum category.
- Own execution of the end-to-end consumer and shopper journey, bringing global growth drivers and innovation pipeline to life through locally relevant activation.
- Translate consumer, shopper, and cultural insights into breakthrough activation plans that drive recruitment, penetration, and loyalty.
- Lead cross-functional collaboration with Commercial, Supply, Finance, and Consumer & Shopper Insights teams to unlock growth opportunities.
- Monitor business performance and optimize investment effectiveness to maximize commercial outcomes.
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Key Competencies:
- Consumer, Category, Shopper & Cultural Understanding with the ability to translate this into business realities
- Brand Building & Activation Excellence
- Commercial and Financial Acumen & Cross-Functional Leadership
- Digital and AI literacy
About you:
- Degree in Marketing, Business, or related discipline.
- At least 5-7 years of marketing, commercial, or FMCG experience, with a proven track record of delivering integrated campaigns and business results.
- Demonstrated brilliant execution to impeccably high standards and a deep personal accountability for great performance.
- Strong stakeholder management and project leadership skills – must have sufficient gravitas to present to and influence at a senior level.
- Exceptional ability to build and maintain genuine relationships based on mutual trust & respect.
Working with Us:
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. We recognize and value performance, offering our people a highly competitive Rewards and Benefits package.
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Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives, and talents, who make that possible.
We value diversity in its broadest sense and want everyone to feel they can belong, contribute, and strive for their personal best. You’ll work alongside people with different backgrounds, experiences, and perspectives — challenging, supporting, and learning from one another as one outstanding team.
Together, we’re constantly learning and improving, combining the strength of our people, capabilities, and iconic brands to raise the bar, grow, and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact, and play your part in making life’s moments mean a little more.
Ready to bring your best? This could be your opportunity.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Recruitment Scam Warning:
Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.
Worker Type: Regular
Primary Location: 1HQ
Additional Locations:
Job Posting Start Date: 2026-09-17
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