Senior Brand Manager – Spirits & Mixers Portfolio

Reports To: Marketing Manager – Spirits & Mixers
Direct Reports: None

About Richmond

At Richmond, we don’t just build brands—we ignite them. As Ireland’s leading trend-spotting premium brand builder, we’ve been shaping the future since 1992. Our mantra is simple: Where Great People Meet Great Brands. We don’t just hire employees; we bring on bold, agile, and energetic innovators who thrive on shaking up the status quo. We're not just about distributing products—we’re about disrupting the market, challenging the norms, and launching game-changing ideas and products that leave a lasting impact.

Job Description

Working with the brand principles, the Senior Brand Manager will be responsible for growing the Spirits & Mixers Portfolio. They will be responsible for building the brand strategy for the Irish and Northern Irish markets, building brand equity, and delivering volume targets within brand budgets. If you are interested in working on an exciting portfolio of brands, this is the role for you!

Key Responsibilities

• Manage relationships and liaising with global brand principles and implement the global brand strategy in a locally relevant way in the Irish and Northern Irish markets.
• Be the brand guardian for the Spirits & Mixers portfolio, making sure all designs, principles and activations are a true brand fit and targeting the right audiences.
• Plan, coordinate, implement and evaluate brand and trade activation and visibility activities, working closely with the Marketing Manager and Commercial teams.
• Influence and educate the Sales team on an ongoing basis and develop compelling sales decks with insights and USP’s.
• Manage the brand budget and delivery of all activity within the agreed budget, while achieving volume targets.
• Track all aspects of the brand’s performance (distribution, rate of sale, sales Vs budget, spend Vs budget, SKU performance & opportunities). Be responsible for the monthly and quarterly reports on performance, track brand launches, promotions, and marketing campaigns.
• Ensure all strategies and plans are aligned with brand plans and are driving consumer & trade engagement in the most relevant and meaningful way.
• Effectively manage PR, event management and media agencies through clear briefings, feedback, reviews and updates. Track performance and brand results for all the projects and brand campaigns, using insights to inform future planning.
• Coach, guide and support direct reports: 1x Assistant Brand Manager, 1 x Brand Activation Manager, ensuring all strategies and plans are aligned with brand plans and are driving consumer & trade engagement in the most relevant and meaningful way.
• Identify future growth opportunities and key trends in the Spirits category. Support strategic projects to ensure future success for the portfolio.
• Any other duties and responsibilities appropriate for the role.