GSK
Senior Brand Manager - Vaccines - 12 month FTC
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Senior Brand Manager - Vaccines Marketing Team
We are looking for an experienced Senior Brand Manager to join the Vaccines Marketing team on a 12-month fixed-term contract based at GSK HQ, London, UK.
This role will lead brand strategy and implementation to drive sustainable growth, deliver impactful omnichannel campaigns, and ensure excellence in execution across the UK market.
Key Responsibilities
- Strategic Leadership - Shape the brand strategy and business objectives. Optimizing strategy based on the latest market and environmental insights, to develop a strategy which will drive the financial and competitive objectives.
- Operational Execution - You will lead operational planning, ensuring a clear alignment to the strategic plan. Through high responsibility for operational execution, you will ensure the operational plan is implemented in an agile way, with high discipline on delivering against operational cycle commitments and KPIs in order to deliver brand performance objectives.
- Omnichannel - Develop effective omnichannel implementation of an effective marketing mix, with a data-driven approach, to ensure competitive campaigns that drive performance. Work closely with your omnichannel and cross-brand (Vx BU in particular) counterparts to ensure campaigns are customer-centric and orchestrated across brands to best meet the needs of the customer and the business.
- Agile Leadership – Lead your team in an agile way in order to effectively prioritize and develop and deliver the strategies and tactics with the available budget and resource which will have the biggest impact in a highly competitive external environment.
- Voice of the Customer – You will bring a deep understanding of the customer. You will use this knowledge to uncover insight, develop more focused plans to create value. You will proactively share local insights with relevant GSK stakeholders including the Global team.
- Salesforce Leadership – You will demonstrate leadership without authority to partner with the salesforce, to ensure they remain an effective channel within the marketing mix and a critical part of the omnichannel campaigns.
- Innovation Mindset – Utilize the latest tech, including AI, in order to best meet evolving customer needs & preferences. Be tenacious in looking for 1% improvements in all aspects of the role, from content, campaigns, and processes.
- Do the right thing and ensure all activities follow the requirements set out within our internal and external operating frameworks including the GSK Code & ABPI code.
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Why You?
Basic Qualifications & Skills:
- Extensive business experience within the pharmaceutical or biotech industry, leading the brand strategy process, demonstrating commercial acumen.
- Deep knowledge of the UK Health system.
- Omnichannel marketing experience, using data to guide effective and impactful omnichannel campaigns.
- Proven experience of effectively developing and delivering on strategic plans and demonstratable discipline in operational execution through agile ways of working.
- Understanding of ABPI code and UK governance environment.
- Salesforce Leadership or demonstratable effective leadership without authority with a large salesforce.
- Previous line management experience.
Preferred Qualifications & Skills:
- Strong negotiation and leadership skills.
- Excellent oral, written communication, and presentation skills.
- Must be a strong collaborator, team player, and individual contributor.
- Strong analytical and quantitative skills.
- Vaccines experience preferred.
Skills
- Data to Insights
- Digital Fluency
- Marketing Campaign Planning
- Marketing Measurement
- Marketing Strategy Implementation
- Omnichannel Marketing
- Scientific Literacy
Why GSK?
Uniting science, technology, and talent to get ahead of disease together. GSK is a global biopharma company with a purpose to unite science, technology, and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive.
We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.
People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact, and doing the right thing is the foundation for how, together, we deliver for patients, shareholders, and our people.
GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service, or any basis prohibited under federal, state, or local law.
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We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities, contact us at UKRecruitment.Adjustments@gsk.com where you can also request a call.
Please note should your enquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a Recruitment FAQ guide. Click the Link where you will find answers to multiple questions we receive.
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