Car & Classic
Senior Brand & Marketing Manager - Remote
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About you
You’re a consumer brand marketer who knows how to turn strategy into marketing that people notice, engage with, and remember.
You’re comfortable operating across the full marketing mix: building a distinctive brand, developing communities and partnerships, creating culturally relevant campaigns, and supporting commercial products. You combine creative instinct with data, using insight and results to understand what’s working and make better decisions.
You’ll also bring genuine enthusiasm for classic and modern specialist cars. You don’t need to fit a particular mould of “car enthusiast,” but you should understand the audience, be curious about the culture surrounding it, and be excited by the opportunity to make Car & Classic even more relevant to the next generation of enthusiasts.
About the role
We’re looking for a Senior Brand & Marketing Manager to help make Car & Classic the most compelling brand in the specialist car marketplace.
You’ll turn our overarching marketing strategy into high-quality programs across brand, community, partnerships, social, and commercial marketing. This is a hands-on role: you’ll have the opportunity to take ideas from insight and concept through to execution, measurement, and iteration.
A big part of your role will be strengthening what Car & Classic stands for and finding creative ways to connect with new enthusiast audiences. You’ll also work across commercial propositions such as Collectors Edition and Insurance, developing integrated marketing that translates attention and engagement into meaningful business results.
Sitting at the intersection of technology, community, and brand, this is an opportunity to help evolve an established name in the specialist vehicle world while having the freedom and investment to take it somewhere new.
About us
Car & Classic is one of the largest automotive marketplaces in the world.
Launched in 2005 but under new, VC-backed ownership since 2018 and on an exciting double-digit growth journey to bring classic vehicle transactions online.
Our culture is incredibly important to us. We’re lucky enough to have built the team from scratch with a focus on enjoying the day-to-day, diversity, inclusion, and high performance. We’re a fully remote team of builders, dreamers, and petrolheads using tech to connect enthusiasts with the machines that move them. If you’re driven by passion and curious about shaping the future of classic motoring online, you’ll fit right in.
We’re looking for a Senior Brand & Marketing Manager who has good, relevant experience and wants to make their mark in a rapid-growth business where they can make a real difference whilst enjoying the environment and culture.
Role and responsibilities:
- Bring our strategy to life: Turn our overarching marketing strategy into well-organised, high-quality brand programs delivered consistently across relevant channels and markets.
- Build enthusiast communities: Take a hands-on role in developing Car & Classic’s social media channels, pairing organic content with creator partnerships and community programs to turn audience interest into platform engagement.
- Strengthen our brand: Build and reinforce a distinctive, relevant, and compelling Car & Classic proposition across our customer touchpoints.
- Create culturally relevant marketing: Find creative opportunities across content, partnerships, social, community, and events that make Car & Classic more desirable and relevant to enthusiast audiences.
- Deliver integrated campaigns: Plan and execute marketing programs supporting commercial products, including Collectors Edition and Insurance.
- Measure what matters: Use brand, audience, and commercial data to understand impact, inform decisions, and continually improve our marketing.
- Help evolve Car & Classic: Bring ideas, curiosity, and initiative to how our brand develops as the business grows and reaches new generations of enthusiasts.
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The skills, attributes, and experience you must have:
- Consumer brand expertise: Significant experience building and developing consumer brands, with the judgement and capability expected of a senior brand or marketing role.
- Community building: Strong experience creating communities or programs that turn audiences into active, engaged users or customers.
- Content, social, and partnerships: Experience developing effective social, creator, content, or partnership initiatives that connect brands with relevant audiences.
- Data-informed marketing: A track record of measuring marketing impact and using evidence and insight to make decisions, rather than relying on instinct alone.
- Enthusiasm for the category: Genuine passion for or strong knowledge of classic and modern specialist cars and the audiences surrounding them.
- Delivery and organization: The ability to take ownership of multiple initiatives, prioritize effectively, and consistently turn plans into high-quality execution.
- Stakeholder management: The ability to collaborate across teams and bring people with you when taking marketing programs from idea to delivery.
- Proactivity and drive: A self-starting approach, with the curiosity to spot opportunities and the persistence to turn good ideas into results.
The skills, attributes, and experience it would be nice to have:
- Marketplace experience: Experience working with a consumer marketplace or similarly multi-sided digital product.
- Product marketing: Experience marketing digital or commercial products and translating their value into compelling propositions and campaigns.
- High-growth environments: Experience working in an innovative, fast-growing consumer business where priorities and opportunities evolve quickly.
- Popular culture: An understanding of how brands can participate credibly in culture and reach audiences beyond their traditional customer base.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
This role probably isn’t for you if:
- You prefer execution without ownership: This role requires someone who can take a strategic direction and independently work out how to turn it into effective programs.
- You don’t enjoy measuring impact: Creativity matters here, but we also expect marketing decisions to be informed by data and results.
- You prefer narrowly defined remits: The role spans brand, partnerships, community, social, and commercial marketing rather than operating within one specialist channel.
- The category doesn’t interest you: You’ll be marketing to enthusiast communities, so curiosity about classic and collectible vehicles is important to doing the role well.
What do you get (remuneration & benefits)?
- Competitive & benchmarked base salary: £50,000–£70,000 (depending on experience).
- Generous stock options scheme: Share in the value you help create.
- All the equipment you need: Get the tools you need to do your best work.
- Flexible working: Work where and when you want to get the job done.
- Mental health support: Access to free counseling, therapy, and mental health support via Spill.
- Professional development: Make use of a dedicated development allowance.
- Life cover: Additional protection for you and those who matter to you.
- Smart Health: Access to our Smart Health benefit.
- Generous parental leave: Support for you as your family grows.
- 33 days holiday: Including bank holidays.
- Make your mark: Have meaningful influence in a fast-growing start-up.
Our application process
Once you decide to apply, you’ll be presented with a series of questions. The answers to the questions are the difference between your application being progressed or not. Please do give them your time and effort when answering.
We want to hear from you, not AI. Using AI to write your answers will mean that your application will be rejected.
Car & Classic Limited is an equal-opportunity employer
Equality, diversity, and inclusion are integral parts of our culture. We recognize and celebrate the value and impact diversity brings to our company and are committed to ensuring this is a consistent focus, for which we hold ourselves responsible. We are committed to treating all applicants fairly and equally and encourage candidates from all backgrounds to apply for this role.
Good luck with your application and thank you in advance for your interest in joining us at Car & Classic.
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