Webologix Ltd/ INC
Senior Business Analyst
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The Role
We are looking for a Senior Business Analyst to join the Assisted Sales product group at Informa, working on the One Informa Lead-to-Cash transformation programme. This is a Squad-level Senior BA role. The role sits in the Assisted Sales product group (within Buying Experience), supporting the Product Lead one of the two Product Managers on squad-level work that could be focusing on a part of the Lead to Cash journey.
Your responsibilities
What you will do
Discovery support
You will support the Product Lead and Product Managers on epic-level Discovery sessions. Discovery in this context means detailed understanding of the business — sales motions, commercial models, exception flows, capability gaps and requirement gathering. Your work will sit around and across Discovery sessions. Specific responsibilities include:
- Pre-session preparation, including Miro board setup, synthesizing pre-reads, and building structured one-pagers on likely topics and open questions
- Providing system walkthroughs and Salesforce demos in stakeholder sessions once familiar with the platform configuration
- Capturing detailed business requirements and business processes
- Mapping requirements and gaps to system capabilities and maintaining a fit-gap and complexity register.
- Adding detail and layers to business artefacts produced by upstream commercial teams (e.g. commercial alignment decks, scenarios decks) without duplicating their work
- Working with Business Process Analysts during and after Discovery to add Salesforce platform context to business process documentation
- Post-session synthesis, theme identification, and drafting playback materials for review and refinement
- Maintaining a consolidated view of open Discovery items, SME inputs, and pending decisions, and chasing these through to closure
- Pulling or coordinating the retrieval of data needed to support Discovery decisions (e.g. open opportunities by product type, user role mapping, brand-level revenue breakdowns) — directly from Salesforce where possible, or via coordination with the relevant teams
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Squad level support
You will also support work that within one of the product squads but will involve a lot of cross squad coordination. This includes:
- Detailed requirements gathering and user story writing - A huge focus of this role would be to synthesize User Stories from details captured from detailed requirement gathering sessions / Discovery sessions with SMEs
- Helping the squad and Squad’s Product Owner understand and groom the stories.
- Reviewing the Acceptance Criteria and Test Scripts for each User Story ensuring we have good coverage.
- Working with Business Process Analysts to ensure all the process documents are captured and maintained.
- Working with the Change team as needed to review the change material
- Supporting the coordination wave coming with UAT, test readiness, and cutover as the programme approaches go-live
- Refining SME decks, Discovery playback presentations, hotspot and risk registers, and capability maps
- Producing one-pagers, summaries, and decision memos for business / SME audiences
- Building and maintaining a SharePoint site for the product squad as a living communication and progress-tracking tool - covering product metrics, sprint progress, programme updates, and stakeholder communications (this part of the role will grow as the team matures)
- Running coordination activities during UK hours that would otherwise be blocked by time zone gaps with the Product Lead and Product Manager
- Product decision-making - direction and decisions remain with the Squad PO (Proxy PO, Product Managers and Product Lead)
Your Profile
Essential skills/knowledge/experience:
- Salesforce and integration expertise
- Solid working knowledge of Salesforce, particularly Sales Cloud, and integrations with ERP and other downstream systems
- Familiarity with CPQ and ideally some exposure to Revenue Cloud Advanced (RCA)
- Comfortable giving demos and walkthroughs of Salesforce-based solutions to senior stakeholders
- You don't need to be a technical expert, but you should understand Salesforce solutions that support Lead-to-Cash
- Business analysis
- Strong end-to-end understanding of the Lead-to-Cash domain — this is essential
- Experience independently planning and running stakeholder sessions
- A clear sense of what is critical vs. nice-to-have, with the ability to ask the right questions to pressure-test business criticality
- Comfort presenting to and being challenged by senior stakeholders (Business SMEs, Commercial Leads, Finance Leads)
- Experience producing artefacts such as process flows, fit-gap logs, requirements / hotspot / risk registers, capability maps, and high-level requirements documents (user story writing is a nice-to-have, not required)
- Strong with data and report-building - you should be able to walk us through a report you conceptualized that drove a decision (how you scoped it, designed it, and built it)
- Well versed with Jira, Confluence, Miro, Visio, Excel, SharePoint; Power BI is a plus
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Desirable skills/knowledge/experience:
- Experience working across multiple teams and workstreams in complex programmes
- Strong PowerPoint skills — able to tailor messages and structure decks for different audiences, particularly senior stakeholders
- Strong communication and presentation skills where you adjust the messaging based on audience.
- Clear written communication — one-pagers, summaries, decision memos
- Experience working in Agile / Scrum teams; understands Scrum ceremonies and rhythm
- Experience working with product teams, ideally embedded in one previously
- Experience in the events, exhibitions, or sponsorships industry, or familiarity with how these businesses operate commercially
- Exposure to SAP or Oracle and Salesforce-to-SAP or Salesforce-to-Oracle integration patterns, particularly around order management and billing handoff
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