James Adams
Senior Business Development Manager
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Senior Business Development Manager – Hospitality Technology
Salary: Up to £100,000 Basic + Double OTE (£200,000+)
Commission: Uncapped | Earnings Guarantee Available
Sector: Hospitality Technology / IT Solutions / Managed Services
The Opportunity
James Adams is partnering with an established, internationally operating technology business that is looking to appoint an experienced Senior Business Development Manager to accelerate its growth across the UK hospitality market.
This is an opportunity to join a business with an impressive customer portfolio, a strong reputation within its specialist market, and the technology, resources, and commercial backing to support significant growth.
The company has built long-standing relationships with some of the most recognisable names in hospitality, helping organisations modernise their technology environments, improve operational efficiency, and deliver better experiences for their customers.
With continued investment in its proposition and ambitious plans for growth, the business is looking for an accomplished salesperson who can identify opportunities, open doors, and develop long-term commercial relationships across the hotel and hospitality sector.
Importantly, this isn't a role where you'll be expected to build a proposition from scratch. You'll be joining an established business with proven solutions, technical expertise, existing customer relationships, and the infrastructure to support complex sales opportunities.
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The Role
As Senior Business Development Manager, you'll take ownership of developing new business opportunities across the UK hospitality market.
Your focus will be on engaging with hotel groups, operators, management companies, and other hospitality organisations, understanding their technology challenges, and positioning solutions that deliver genuine commercial and operational value.
You'll have the freedom to develop your own sales strategy, leverage existing industry relationships, and build a sustainable pipeline of high-value opportunities.
Key responsibilities include:
- Identifying, targeting, and winning new customers across the UK hospitality sector.
- Developing relationships with hotel groups, owners, operators, and management companies.
- Engaging senior decision-makers across IT, Operations, Finance, and Executive Leadership.
- Identifying opportunities for technology transformation and modernisation.
- Leading consultative sales conversations and developing commercially compelling solutions.
- Building and managing a strong pipeline of qualified opportunities.
- Working closely with technical specialists and internal delivery teams.
- Managing complex sales cycles from initial engagement through to contract negotiation and close.
- Developing strategic, long-term customer relationships.
- Consistently achieving and exceeding agreed sales targets.
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About You
We're looking for an experienced, commercially driven salesperson who understands the hospitality market and knows how to develop business within it.
You'll ideally bring:
- A proven track record in new-business development within hospitality technology, IT solutions, SaaS, or managed services.
- Established relationships across the UK hotel and hospitality sector.
- Experience selling to hotel groups, operators, owners, or management companies.
- A demonstrable history of achieving or exceeding sales targets.
- Experience managing complex, consultative B2B sales cycles.
- The confidence to engage with senior commercial, operational, and technology stakeholders.
- Strong commercial awareness and the ability to identify opportunities within existing relationships.
- A proactive, self-motivated approach to developing new business.
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