Genius Sports
Senior Business Development Manager – Betting & Gaming Media (Europe)
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By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalised than ever before. Learn more at geniussports.com.
The Role
We are seeking a Senior Business Development Manager – Betting & Gaming Media to drive direct commercial relationships with Tier 1 and Tier 2 online Sportsbooks and Casino groups across Europe plus their agencies (if applicable).
This is a senior, hunter-led individual contributor role focused on new business.
The role requires deep programmatic expertise, strong understanding of sportsbook and casino marketing objectives, and the ability to translate live sports data, audience intelligence, and Deal ID-led buying into measurable commercial outcomes.
What You’ll Do
- Own and grow direct programmatic revenue across Tier 1 and Tier 2 sportsbooks, casino operators based in Europe, selling both managed service programmatic solutions and Deal ID-based buying.
- Develop and execute strategic account plans aligned to your new business revenue goals, priority targeted operators, key sports, their season calendars, and in-game signals.
- Own and execute end-to-end sales cycles across CTV, in-app, digital video, display, and DOOH channels, from initial strategic new business outreach through to deal execution.
- Sell and activate managed service programmatic campaigns and Deal ID-based buying to operators and, where applicable, their internal programmatic media trading teams, leveraging the benefits of using Genius Sports’ proprietary data, audiences, and real-time sports signals for their Programmatic media activations.
- Own your pipeline management, forecasting, and revenue performance through Salesforce, with a focus on deal quality and scalable growth.
- Stay ahead of betting and gaming market dynamics, including regulatory considerations and competitive offerings.
- Represent Genius Sports at key industry events and client forums.
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What You’ll Bring
- 5+ years of experience in digital and programmatic advertising new business sales, with ideally 2+ years specifically within iGaming, sportsbooks, online casino, or regulated betting environments.
- Strong understanding of managed service programmatic models, DSPs, PMPs, PG, Deal IDs, audience targeting, in-app environments, and programmatic buying workflows.
- Demonstrated ability to sell performance-driven media tied to measurable outcomes such as acquisition, reactivation, retention, and lifetime value.
- Experience owning complex, enterprise-level sales cycles from initial strategy through to close.
- Strong commercial acumen with disciplined pipeline management and forecasting.
- Ability to build trusted, relationships with operator-side stakeholders (CMO, Head of Growth, Digital etc).
- Excellent communication, negotiation, and presentation skills.
- Able to demonstrate an entrepreneurial, self-directed approach, focused on new business and building scalable growth.
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We enjoy an ‘office-first’ culture and maximize opportunities to collaborate, connect and learn together. Our hybrid working models differ depending on your role and location.
As well as a competitive salary and range of benefits, we’re committed to supporting employee wellbeing and helping you grow your skills, experience and career. Learn more about how rewarding life at Genius can be at Reward | Genius Sports.
One team, being brave, driving change
We strive to create an inclusive working environment, where everyone feels a sense of belonging and the ability to make a difference. Learn more about our values and culture at Culture | Genius Sports.
Let us know when you apply if you need any assistance during the recruiting process due to a disability.
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