Your Reformer
Senior Business Development Manager - EMEA
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Fully remote | UK-based
Help us lead Pilates into the next chapter of UK growth
Your Reformer is a fast-growing global brand bringing the reformer Pilates studio experience into homes and commercial fitness and wellness spaces. Our three business lines are hardware (reformer equipment), software (our digital training platform and app) and education (instructor certification and training). We're scaling internationally with bold ambition, and the UK is a big part of that story.
The role
We're looking for a commercial leader to own and grow our Boutique Studio & Allied Health vertical, with a strong emphasis on driving strategic growth across the UK. You'll shape how we show up in one of our most important markets, deciding where to play, who to partner with and how to turn opportunity into long-term revenue. You'll then extend that success across wider Europe.
This is a true player-coach role. You'll close high-value, multi-line deals yourself while leading and developing and supporting internal team. You'll coach them to build their own pipeline and win in their own right.
You'll report to the Head of Commercial - EMEA, and you'll be a trusted right hand. That means supporting them on more advanced commercial tasks when needed, such as market intelligence, strategic insights and complex negotiations, and picking up pipeline overflow.
What you'll do
Drive UK growth strategy
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- Identify, assess and prioritise new commercial opportunities across UK boutique fitness, Pilates and yoga studios, and allied health practices (physiotherapy, rehabilitation and wellness clinics)
- Execute our EMEA commercial strategy with the UK as a key growth engine, aligned to global objectives
- Turn customer feedback and market trends into commercial recommendations
Own pipeline and close deals
- Build and manage a qualified pipeline across hardware, software and education
- Run the full sales cycle, from prospecting and proposal through to negotiation and close
- Develop outbound strategies that keep the pipeline full, and consistently meet or exceed targets
Lead and develop others
- Coach and mentor business development team members to build pipeline and close deals
- Work with the Head of Commercial, EMEA on strategy, forecasting and advanced commercial work such as advanced reporting, strategic conversations and workshops to continue the growth of the UK but also wider EMEA region.
Grow and nurture partnerships
- Own and expand your customer base, driving replenishment, upsell and cross-sell
- Build long-term, trusted relationships with key studio and clinic partners
- Work with marketing, operations, logistics and finance to deliver scalable, commercially sound revenue
Represent the brand
- Be the face of Your Reformer at trade shows, expos, conferences and partner meetings
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About you
- 7+ years in business development or commercial sales, ideally in boutique fitness, wellness, allied health or a related consumer or health-services space
- A proven record of building pipeline and closing deals autonomously at a senior level, in a remote, cross-regional environment
- A strategic mindset paired with hands-on execution
- Experience (or a strong network) selling into boutique studios and/or allied health practices
- Experience selling across multiple revenue streams, such as hardware, SaaS and education or certification (preferred)
- Experience managing or mentoring others (highly regarded)
- Excellent negotiation, relationship-building and stakeholder skills
- Strong CRM discipline (HubSpot preferred)
Why join us?
- Real ownership of pipeline and revenue in a fast-scaling global brand
- Visibility with senior leadership and a genuine say in how we grow internationally
- A leadership role where you build a team, not just a number
- Fully remote, with the chance to visit our Australian HQ from time to time
How to apply:
Passionate about fitness, wellness or Pilates? Commercially driven and ready for your next challenge?
If you're excited to build relationships, drive business growth and help shape the next chapter of Your Reformer's UK & EMEA growth, we'd love to hear from you! Apply via the link below and join us on the journey.
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