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CooperVision

Senior Business Development Manager, Myopia Management - South West

United Kingdom
Posted 15 days ago
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Job Description

JOB TITLE

Senior Business Development Manager, Myopia Management - South West - Devon, Cornwall, Somerset, Bristol, Bath, Wiltshire, and Hampshire

DEPARTMENT

Sales

LOCATION

South West - field based (4.5 days) and home based (0.5 day)

WORKING HOURS

Monday – Friday, 8:30-4:30


A Brighter Future Awaits You

We have an exciting opportunity for you to join a dynamic team as a Senior Business Development Manager - Myopia Management for a leading global manufacturer of contact lenses.

You will be responsible and accountable for the successful selling of the Myopia portfolio into optical retailers, including Key Accounts, in a defined territory. Supporting and working with Owners, Practice & Store Managers, Eye Care Practitioners (ECPs), and front-of-house colleagues in targeted customers, to establish the Myopia category and drive sales. Partnering with CV customer business teams, NAMs, KAMs, RSMs, Marketing & Professional Affairs to lead the development and implementation of customer-specific myopia business plans.

Essential Functions & Responsibilities

  • Drive activation and adoption of myopia management product(s) within targeted accounts to deliver sales objectives and targeted sales call levels.
  • Build, maintain strong partnerships with CV customer business teams to execute joint customer business plans for myopia category growth, working with customer Regional Managers to deliver MiSight activation.
  • Work in close partnership with BDMs on target accounts to ensure a seamless and connected experience for the customers that is best in class.
  • Builds, maintains, and leads strong relationships with peers, other members of the sales team, sales leadership, strategic customers team, sales support, and commercial management teams to gain their support in executing customer objectives.
  • Build a deep clinical knowledge of myopia management, including MiSight 1 day contact lenses and all other CV myopia management products as well as competitor products.
  • Is the primary myopia contact for assigned customers at all levels as they implement myopia management into their practices to achieve agreed sales targets and KPIs.
  • Interprets clinical studies and market data to add credibility, overcome objections, and influences the sales process in a compelling manner.
  • Demonstrate exceptional selling skills, business acumen, presentation, and communication skills to influence the customer process/journey to deliver success.
  • Organize and deliver all regional and store-level Myopia and MiSight training programs, liaising with PA, internal, and external contacts to drive adoption of MiSight & myopia management.
  • Train and update the regional sales teams on new initiatives, approaches, and information within the myopia management category and CV myopia management business.

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Customer Interaction

  • Demonstrate a high level of flexibility to specific customers' business model and needs, including chain and independent head offices and stores.
  • Fully understand each customer's business and complete in-depth business reviews with targeted customers to best assess how to implement myopia management.
  • Develop specific action plans for each assigned customer based on CV myopia management using supporting tools to achieve growth.
  • Lead local marketing plans and category initiatives with customers, resulting in documented success and positive return on investment.
  • Utilize the full portfolio of CV value-add services to gain and retain business.
  • Deliver effective and engaging in-store training/coaching to motivate and change ECP fitting habits.
  • Represent CV at seminars, exhibitions, and meetings as required.

A Full Job Description Is Available Upon Request.

What Skills and Experience Should You Have?

You will have an expert level of customer relationship and business development, myopia management, and contact lens category knowledge, product knowledge, sales, communication, and optometry skills to partner and coach customers and sales team members, driving MiSight sales and building customer adoption.

Other knowledge, skills, and abilities essential to excel in this role include:

  • Enthusiastic, engaged, and supportive of all CVI initiatives
  • Able to grasp and communicate complex clinical concepts and data
  • Ability to manage a large geographical sales area
  • Results-oriented, entrepreneurial, tenacious, and resilient
  • Able to effectively identify, evaluate, and assimilate information to make quality decisions
  • Ability to deliver training and presentations to various-sized groups
  • Use of all Microsoft Office suite of tools and Salesforce at intermediate to advanced level
  • Full, clean driving license required

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What We Offer

At CooperVision, we offer a selection of extensive benefits. Our goal is to improve lives one person at a time, and we start with you. You’ll receive competitive compensation alongside a fantastic benefits package including:

  • Bonus
  • Company car
  • Private medical insurance
  • 25 days holiday
  • Company sick pay
  • Pension scheme
  • Healthcare cover
  • Life assurance
  • Flexible working
  • Discounted gym memberships
  • Extensive learning and development opportunities
  • Access to our Wellness Platform
  • Free eye tests
  • A heavily discounted contact lens scheme and much more!

We are committed to our employees’ personal and professional development and offer extensive training to support your career growth and help every individual to reach their full potential. To help us achieve our goals, we’ll give you everything you need to help you achieve yours.

Travel

The role is field-based and requires frequent travel (overnight stays) mainly across the territory. Extensive travel with occasional international travel. Represent the Company at evening/weekend exhibitions and seminars. Remote – home office environment.


If you like what you see, take the first step towards your Brighter Future and apply today! All suitably qualified applicants will receive equal consideration and opportunities from CooperVision.

Please view our careers page at https://hcjy.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1 to view all other opportunities.

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Skills

Business Development
Myopia Management
Contact Lens Knowledge
Sales Strategy
Clinical Knowledge
Customer Relationship Management
Presentation Skills
Communication Skills
Training and Coaching
Market Data Analysis
Microsoft Office Suite
Salesforce
Optometry Skills
Account Management
Business Acumen
Strategic Planning

Location

United Kingdom

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