Sainsbury's
Senior Buyer (Toddler Girls)
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Senior Buyer – Toddler Girls at Toddler Girls
About the Role
As a Senior Buyer within Toddler Girls, you’ll lead the end-to-end commercial and product strategy for a key growth category within TU Clothing. You’ll translate category strategy into a compelling, customer-led product proposition, ensuring ranges are relevant, profitable, and aligned to brand and business objectives.
This is a senior buying role with accountability for shaping and delivering ranges at scale, driving performance across sales, margin, stock, availability, and customer satisfaction. Working in close partnership with Design and Merchandising, you’ll lead sourcing, buying, and trading strategies that balance creativity, commerciality, and speed to market.
Responsibilities
- Define and deliver the category strategy for Toddler Girls, owning range architecture, selection, sourcing routes, and in-season trading performance across all channels.
- Develop engaging, age-appropriate and commercially sound product propositions using strong customer, market, and data insights, ensuring high performance and resonance with customers.
- Take ownership of financial performance, proactive trade management, and clear decision-making—optimising sales, margin, and stock outcomes.
- Build and nurture strategic supplier partnerships to drive quality, innovation, and value while collaborating closely with Design, Merchandising, Product Development, Marketing, and Digital teams to enable seamless end-to-end execution.
- Lead, coach, and develop Buyers and Assistant Buyers, fostering capability, retaining talent, and driving high performance within the team.
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Requirements
You’re a commercially strong buying leader with experience operating in a fast-moving, customer-focused retail environment, possessing:
- Strong analytical capability and sound judgment with a clear understanding of customer needs, particularly in childrenswear.
- Collaborative, resilient, and confident in influencing across functions while developing and motivating high-performing teams.
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Essential Criteria
- Proven senior-level buying experience, including accountability for category strategy and financial performance.
- Strong commercial, analytical, and data-driven capabilities to inform buying and trading decisions.
- Experience building and delivering customer-focused ranges, ideally within childrenswear or a comparable sector.
- Strong negotiation skills and experience fostering strategic supplier partnerships.
- Ability to operate confidently, making timely yet well-informed commercial decisions.
- Proven track record of leading, coaching, and developing others.
- Excellent communication and influencing skills, enabling effective collaboration across multiple functions.
- Passion for product and customer experience, balanced with commercial discipline.
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