The Goat Agency
Senior Campaign Executive
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Job Title: Senior Campaign Executive
Location: London (Southbank)
Working Model: Hybrid
About The Goat Agency
Goat is part of WPP Media, the world’s leading media investment company. Since 2015, we have been pioneering influencer marketing, helping global brands harness the power of social and creator-led content to deliver measurable impact. Today, we are recognised as the global leader in the space, delivering award-winning campaigns in more than 70 countries.
With over 650+ social natives worldwide, we create ambitious influencer programmes from tactical activations to long-term partnerships, designed to drive awareness, engagement, and conversions through the full marketing funnel.
About the Opportunity:
As a Senior Campaign Executive, you will play an important role in the success of our influencer marketing campaigns. You will assist in the end-to-end execution of campaigns, from concept through to delivery, ensuring that each project meets its objectives and delivers excellent results for our clients.
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Role Responsibilities:
- Develop influencer marketing strategies and campaign plans tailored to client objectives.
- Identify and select suitable influencers, considering brand alignment and audience reach.
- Cultivate and maintain strong relationships with a diverse network of influencers.
- Negotiate and secure influencer partnerships, including compensation, deliverables, and contractual agreements.
- Provide influencers with clear guidelines and creative briefs for campaign content.
- Review and approve influencer-generated content to ensure alignment with brand guidelines and campaign objectives.
- Coordinate content approvals with clients and ensure all necessary revisions are made.
- Create and manage project timelines, ensuring all campaign milestones are met.
- Oversee budgets and expenditures for each campaign to ensure cost-effectiveness.
- Monitor campaign performance and make data-driven recommendations for optimisation.
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Required Experience:
- Minimum of 3 years of relevant experience planning and executing influencer campaigns.
- Demonstrable experience delegating and prioritising an ever-changing workload.
- Competent writing and communication skills.
- Able to work effectively and calmly under pressure.
- Understanding of influencer marketing and social metrics (impressions, reach, engagements).
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