Caselton Clark
Senior Campaign Manager
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Senior Campaign Manager
Location: London
Work Schedule: Three days a week in the office
Salary: £65,000 plus 10% bonus
The Company:
Internationally established with offices across the globe, this company is a market leader in delivering events, information and media solutions.
This role sits in a growing portfolio with a busy year ahead: a flagship international event, two further editions overseas, a news brand and a set of digital products.
The Role:
This is a hands-on campaign role with real ownership. You would own the campaign strategy and delivery for your products, from the plan through to the copy and the channels, with a clear focus on conversion.
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- Own the campaign strategy and plans for your products, driving acquisition and retention across events and digital products.
- Deliver those campaigns, briefing and managing the internal team plus agencies and freelancers.
- Write and proofread the copy, tailored to each audience segment and on brand.
- Own the reporting, from weekly event KPIs and forecasts through to post event analysis and recommendations.
- Manage the product marketing budget, with support from the Head of Marketing.
- Use business intelligence, customer data, and feedback to shape new campaign ideas.
- Manage and develop two campaign executives.
We are looking for a campaign marketer who enjoys the detail and likes watching the numbers move. If you are strong on segmentation, write good direct response copy, prefer testing and learning over guessing, and know how to get the best out of agencies and freelancers, this will suit you. Coaching a small team is part of it too, so there is plenty of scope if you enjoy bringing people on.
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The Benefits:
- 25 days' holiday plus bank holidays
- End of year wellbeing shutdown (closed for the last week of the year)
- Summer Hours in August, finishing at 3pm on Fridays
- Pension Scheme and Private Medical Insurance
- Free on-site gym, cycle to work scheme, and season ticket loans
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