Webtopia
Senior Campaign Manager
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Senior Campaign Manager (Paid Social)
Fully Remote | Global, Independent Growth Agency | £40,000 - £50,000 | 5% Bonus
About Webtopia:
Webtopia is a global, remote-first independent growth agency, led by twins Tris and Ben Dyer. Tris brings the long-term vision; both are driven by a shared curiosity about how brands grow and what it takes to build something that lasts.
Before Webtopia became what it is today, Tris founded Dyer Digital, working hands-on with DTC brands across performance, creative and ecommerce growth. In 2023, Dyer Digital merged with Webtopia - bringing together shared values, complementary strengths and a bigger ambition for partner-led, long-term growth.
In the early days, we worked closely with founders turning ideas into real businesses. They needed more than execution - they needed a partner who would think alongside them, challenge assumptions, and protect what made their brand special. That's still who we are today, now supporting brands across fashion, beauty, health and wellness, home, jewellery and more. Our work blends creative thinking, data-led strategy and performance expertise, grounded in a belief in people and the brands they're building.
We're a lean team of around 20 people across Webtopia and Oaks. We operate on a pod model: Pod Lead → Campaign Manager → Executive, backed by shared creative, ops and finance resource.
We're social-led and multi-channel - Meta is our engine, Google now sits as a support channel rather than a standalone offer, and we bring in TikTok, Pinterest and Klaviyo where they genuinely fit the brand.
AI fluency is now a hard requirement for this role, not a nice-to-have - we expect you to be actively using AI tools to work faster and smarter across strategy, reporting and creative briefing.
The Role:
As Senior Campaign Manager, you'll be the strategic and day-to-day owner of a larger, more complex portfolio of client accounts — running paid social campaigns, leading the client relationship, and developing the Campaign Managers and Executives who support you. You'll carry greater autonomy in this role, taking on more of the strategic and leadership load alongside your Pod Lead, including deputising for them where needed.
Client Servicing:
- Onboard new clients effectively and efficiently, understanding their KPIs and objectives, and setting expectations around company SLAs
- Deliver insight-led reports to clients to help evolve the media approach, providing strategic feedback and learnings from campaign activity
- Manage accounts effectively, maintaining positive relationships as the front-facing representative of Webtopia, and escalating campaign issues to the Head of Facebook Ads Strategy as required
- Act as a strategic partner to the client - understanding where you and Webtopia fit into their broader business goals, making recommendations on their overall marketing mix, and challenging the client where necessary
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Campaign Strategy & Management:
- Create media strategies and media plans, primarily for Paid Social
- Build and optimise paid media campaigns - predominantly Paid Social - with daily checks and alterations as required to keep clients on track against their KPIs
- Define and maintain audience approaches, providing ongoing strategic recommendations and optimisation
- Define and maintain industry-leading creative approaches, providing ongoing strategic recommendations and optimisation
- Monitor pacing and delivery to ensure campaigns are on track to deliver the allocated and agreed budget
- Work closely with our Head of Facebook Ads Strategy to report performance and deliver against targets
- Monitor whole-funnel performance - not just ad metrics, but client site metrics - to ensure clients are set up optimally for success
- Build forecasts using past data and industry knowledge to keep projections as accurate as possible
Creative Briefing:
- Brief high-impact creative and research creative approaches to ensure you have the assets you need, including:
- Communicating your needs to internal and external creative teams
- Keeping on top of creative production for assets you're waiting on
- Launching and testing new creative assets as quickly as possible once received
- Writing ad copy, or briefing the creative team to do so, where required
Leadership Scope:
- Act as a leader within the media buying team, sharing knowledge, wins and lessons from different tactics and strategies on an ongoing basis and through training
- Work with the Head Of to develop processes that improve the effectiveness and efficiency of the media buying team
- Lead and support business development projects with clear expectations and deliverables
- Effectively delegate tasks to your team, both in briefing methodology and content
- Support your direct reports' development - empowering them day-to-day and removing roadblocks
- Support cross-department collaboration between Social, Search, Email and Creative
- Bring a team-first mindset and set the example for others
- Own the QA of any work delegated to your team - you're the strategic lead of your portfolio and ultimately responsible for everything delivered on it
- Take on greater ownership across the pod - supporting the Pod Lead in strategic decision-making, deputising for them where needed, and stepping in on escalations across the wider portfolio
- Lead onboarding, coaching and day-to-day management of Campaign Managers as well as Executives, playing an active role in their development and progression
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A Day in the Life:
Expect a mix of account checks and pacing, hands-on optimisation, briefing and chasing creative, and owning the client relationship directly - including weekly client meetings where you'll present performance and insight on camera. This is the part of the role where preparation and confidence matter most.
What You'll Bring:
Platform knowledge:
- 3+ years of Meta Ads experience or platform knowledge.
- 3+ years of eCommerce marketing experience
- Knowledge of Shopify or other eCommerce platforms desirable
- TikTok and Pinterest experience desirable
- Comfortable with tools like Slack, ClickUp and G-Suite
Skills and approach:
- A track record of leading digital campaigns - clear strategy and rationale, optimising for performance, and reporting back on key learnings
- Strong awareness of the digital landscape, with a clear point of view on trends and opportunities for client campaigns
- Excellent written and verbal communication
- Proactive, comfortable working unsupervised
- A genuine team player
Our Values:
Our values come first - literally. They're the basis of the first stage of our interview process, before we even get into skills and experience:
- Partner Obsession - we think alongside our clients, not just for them
- Collaboration - we win as a team, across pods and departments
- Integrity - we do right by our clients and each other, even when it's hard
- Curiosity & Growth - we stay hungry to learn, question assumptions, and keep getting better
Compensation & Benefits:
- 5% bonus on successful completion of probation
- Fully flexible remote working
- £50/month wellness allowance
- £50 tech budget
- £25 gift card for your birthday and work anniversary
- Fortnightly mentorship
- Health Assured, plus Wisdom
- Remote-first, with in-person co-working meet-ups
- 25 Days Holiday + UK Bank Holidays
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