Armstrong Lloyd - Marketing & Sales Recruitment
Senior Campaign Marketing Manager
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Senior Campaign Marketing Manager, ABM & Digital
Central London (Farringdon) hybrid, 3 days in the office p/wk
Permanent, Full-Time
Flexi start/finish times
Circa £75,000 pa + benefits
Our client is a SaaS/tech business serving leading professional services and regulatory firms globally (B2B), and they're growing the marketing team! They're innovators in their space, operating in a world where deals are complex, and sales cycles are long. This isn't a high-volume, SEO-led, inbound world; it's considered, relationship-driven, and account-based B2B marketing.
This is a newly created role, and a genuinely interesting one. You'll sit as a shared service alongside the creative team, working across a 20-person global marketing function.
You will plug into their team of marketing managers who each own a product, and work closely with the product marketing, creative, sales, and solutions teams, with a direct dotted line into the UK Marketing Director and CMO. You will have real autonomy day-to-day as a senior campaign voice in the team, trusted to run things your way!
What you'll actually be doing
This is an ABM-first role. You'll own the account-based marketing strategy end to end, taking full ownership of the ABM platform, and pair that with hands-on management of B2B digital advertising (LinkedIn and Google are your biggest channels).
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Tasks
- Own the ABM strategy and own the ABM platform, running target account programmes from planning through to optimisation
- Plan, execute, and optimise B2B digital advertising campaigns, with LinkedIn and Google as the largest channels, including video and custom formats
- Run the customer newsletter email programme, with execution support
- Track attribution and MQL/account engagement performance, and use the data to keep sharpening the approach
- Work across a global matrix and build relationships across the US and UK teams
What you'll bring
- Solid, hands-on B2B marketing experience in a complex sale, longer sales cycle environment - professional services, regulatory technology, or similar B2B software/tech is ideal
- Genuine ABM experience - you've run account based campaigns, not just dabbled, and ideally you've worked with a platform like 6sense, Terminus, or Demandbase (or you're excited to take ownership of one and build your ABM knowledge further)
- B2B digital advertising experience, particularly LinkedIn, plus Google - including video and custom ad formats is a must-have
- Email campaign management, use of HubSpot and/or Salesforce a bonus!
- Comfort living in attribution and MQL/account engagement data
- The stakeholder skills to thrive in a global matrix - highly organised, a self-starter
- Strong written and verbal communication
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Why this company and role?
- A newly created role with real scope to shape it
- Scale-up energy, constant product evolution
- Excellent reputation in their industry
- Autonomy and flexible start/finish times
- A dotted line straight to the CMO and the UK Marketing Director
- Hybrid working, flexible hours, and benefits package
- Genuine room to grow as the team and product set keep expanding
- Opportunity to attend their key industry events if you feel beneficial to attend - they're currently in New York!
Armstrong Lloyd is a specialist marketing recruitment agency working exclusively in B2B SaaS. Every application is reviewed by a real person, not a filter. Our client welcomes applications from all backgrounds.
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