Dyson
Senior Category Manager - Beauty, GB&I
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About us
Dyson is growing fast, and our ambition is huge – more categories, more locations, and more people. Our technology is unique and complex, so it’s up to us to explain it clearly. Working in-house, directly with engineers and the broader business, we create inspirational communications that showcase our technology.
Dyson beauty just launched its first non-electrical category with the launch of Chitosan styling creams, and the innovation doesn’t stop there, this role will be pivotal to shaping the cross-category strategy for 2027 haircare.
Our strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create customer and owner experiences that are authentic and uniquely Dyson.
This role can be based in either the Malmesbury or London offices.
About the role
As our Senior Category Manager Beauty, you will:
- Develop Go-To-Market (GTM) strategies for the category and deliver marketing strategies and New Product Development (NPD) launches.
- Develop and execute marketing plans within the category to drive sales growth, share gains, and enhance brand attributes specifically in the Beauty Category.
- Support the Head of Beauty on NPD launches for consumers, coordinating various work streams and ensuring timely execution.
- Analyse customer data and shopper insights to identify opportunities for category growth and drive business performance.
- Collaborate with the Beauty Category team to define consumer targets and develop initiatives aligned with business objectives.
- Conduct thorough competitor and market analysis to inform counter strategies and maintain market competitiveness.
- Advocate for the category internally, championing its value and commercial potential to various stakeholders.
- Maximise sales and profitability of existing products in collaboration with the Sales function, continuously reviewing and resetting tactics as needed.
- Shape plans and strategies for the local market business to unlock advocacy among the professional community.
- Set clear and measurable Key Performance Indicators (KPIs) to track success and identify areas for improvement.
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About you
To succeed in the role, we expect you to have:
- At least four years of product or brand marketing experience for a D2C business, ideally with experience in delivering results with media agencies.
- Strong knowledge of both traditional and digital media, with experience in traditional and digital media buying.
- Excellent verbal and written communication skills, with the ability to distil data into actionable insights.
- Commercial acumen to understand P&L impact and drive category goals effectively.
- Experience running a brand and NPD campaigns with multiple stage gates and overcoming challenges creatively.
- Creative thinker with the ability to develop innovative marketing strategies and initiatives.
- Collaborative team player with excellent relationship-building skills and the ability to influence internal and external stakeholders.
- Capable of managing complex and multiple projects simultaneously, with strong project management skills.
- Analytical mindset with the ability to analyse data and derive actionable insights for business growth.
- Proven ability to work well under pressure and adapt to the fast-changing pace of the business environment.
- Experience in campaign management, including asset translation, coordination with legal teams, and managing relationships with external partners for asset execution and delivery.
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Reporting into: Head of Beauty, GB&I
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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
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