Moonbug Entertainment
Senior Channel Manager
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About Moonbug Entertainment:
Moonbug Entertainment is an award-winning global entertainment company behind some of the most popular kids’ titles in the world. Moonbug’s line-up includes global sensations CoComelon, Blippi, Little Angel, Little Baby Bum, Oddbods, Morphle, Gecko’s Garage, Supa Strikas, ARPO, and many more. Moonbug’s shows are currently available in 32 languages and feature on more than 200 platforms globally, including YouTube, Netflix, Disney+, Amazon Prime Video, Sky, Super RTL, BBC, Vodafone, Tencent, Youku, and many others. The company’s portfolio currently stands at 29 IPs and 100+ brand partners.
Moonbug is a subsidiary of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.
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The Role:
Moonbug is looking for a data-driven and creative Senior Channel Manager with extensive expertise in leading high-performing digital content teams and scaling kids & family YouTube channels. Proven track record of translating popular IP and franchise strategies into high-impact, cross-channel execution plans that safely drive young audience growth and maximize engagement.
Responsibilities:
- Lead your team’s daily operations, ensuring quality, consistency, and timely execution.
- Manage workloads, approve holidays, and conduct performance reviews and regular feedback sessions.
- Translate brand and franchise strategy into large-scale cross-channel execution plans.
- Identify and execute growth opportunities using data, platform insights, and a strong understanding of YouTube.
- Demonstrate senior-level expertise in YouTube and channel management, setting best practice and raising standards across the team.
- Align with external teams, including marketing, to support campaign launches, cross-promotion, and wider brand initiatives.
- Influence content direction through performance data, audience insight, platform knowledge, and strong creative judgement.
- Report on channel performance, KPIs, audience growth, testing outcomes, and strategic insights to leadership, providing clear recommendations and actions.
- Bring a sharp, creative eye and a highly data-driven mindset to content planning and strategic decision-making.
- Collaborate with senior team members to ensure alignment across channels, franchises, and departments.
- Develop junior team members through coaching, feedback, knowledge-sharing, and opportunities for professional growth.
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Requirements:
- Experience in YouTube channel management
- YouTube Certified with a deep and current knowledge of the YouTube platform.
- Knowledge of YouTube Content ID a major plus
- Experience working with animation / children’s content is preferred but not essential
- Proficiency using Photoshop
- Proficiency in video editing using Premiere and/or Final Cut
- Additional languages are a major asset but not essential
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