Senior Channel Marketing Manager - UK & Nordics

Ring is seeking a Senior Channel Marketing Manager to support Ring and Blink business in the UK & Nordics region. This role is in a retail environment where both in-store and online experience is critical. You will drive all aspects of building long-term, mutually-successful marketing plans for Ring and Blink and our retail partners. This position requires more than just the ability to execute against existing and traditional channel marketing programs. This role will be responsible for the total life-cycle of strategic channel marketing programs—collaborating with stakeholders to identify new opportunities, developing strategies, designing programs, and then executing, measuring, and evaluating them against agreed upon business goals and objectives.

As an expert in the retail environment, the right person will maintain high standards in all aspects of planning, execution and evaluation, to ensure all programmes are driven to completion.

Key Job Responsibilities

• Responsibility for all trade marketing activities in the UK & Nordics region.
• Execution of trade/channel marketing programs from ideation to development and delivery at retailer, to support growth and achieve expected sales-out results.
• The CMM owns the retail experience from a product, category, training, visual, and brand development perspective.
• Ownership of the strategic account planning from a retail marketing perspective, building programs to drive consideration, conversion, and education. Close cooperation with the sales team.
• Development of rolling annual and quarterly joint business plans with key retail partners, aligned with European and local priorities.
• Management of the successful implementation of the plan within the defined budgets & timelines.
• Work closely with the local sales force to ensure best-in-class execution online and in-store.
• Provide local channel strategy and promotional planning.
• Management of external agencies including field team operations.
• Lead the efforts to evaluate effectiveness and profitability of programs.
• Distill broad concepts and business strategies into structured channel marketing plans.
• Track results and deliver actionable insights from resulting data.
• Support GTM product initiatives (i.e. launches, product, and transitions) through execution at retail.
• Develop and sustain strong partner relationships with key retailer contacts, vendors, and third party agencies.
• Manage external agencies (e.g. merchandising, creative).
• Support brand strategy by working with internal departments and external partners to ensure that all marketing elements enhance and leverage the brand equity with all constituents.
• Promote teamwork and collaboration, show initiative, and act independently to successfully manage channel marketing in the region.
• Organize participation in key retailer events.