Stryker
Senior Commercial Manager EMEA, ProCare Services
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Work Flexibility: Field-based
The Role
The Senior Commercial Manager, ProCare Services EMEA is a strategic commercial leadership role responsible for accelerating ProCare contract growth and positioning service as a core component of Stryker's customer value proposition across EMEA.
Key Responsibilities
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Drive ProCare Contract Growth
- Translate Business Unit and regional commercial strategies into executable ProCare growth plans that drive profitable contract portfolio growth across EMEA.
- Collaborate with regional divisional leaders/leadership teams to align commercial objectives, develop integrated growth strategies, and identify opportunities to position ProCare solutions earlier in the customer journey, increasing commercial differentiation and contract penetration.
- Develop and execute growth plans aligned to regional and country business priorities.
- Identify opportunities to increase service contract attachment rates, renewals, and multi-year agreements.
- Partner with country and BU leaders to create sustainable growth plans for strategic markets.
- Monitor and track commercial performance against key contract growth KPIs.
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Strengthen Business Unit Partnership and Strategic Alignment
- Build trusted partnerships with Endoscopy and Instruments commercial leadership teams.
- Partner with regional divisional leaders/leadership teams during Annual Marketing Plan (AMP) and strategic planning cycles to identify service growth opportunities across customer segments, target account groups, and priority markets.
- Work with BU Brand Marketing to ensure shared goals, priorities, and KPIs are aligned and reviewed regularly.
- Translate agreed segmentation, TAM/SAM priorities, and market growth objectives into ProCare deployment plans and measurable commercial actions.
- Act as the primary commercial interface between ProCare and regional divisional leaders/leadership teams.
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Embed ProCare Within Capital Sales Strategies
- Drive the early inclusion of ProCare solutions within capital equipment opportunities.
- Partner with sales leaders to ensure service is positioned during solution design rather than post-sale.
- Develop tools, processes, and commercial frameworks that help sales teams articulate the value of Service supported by appropriate training & education programs.
- Work with commercial and operational stakeholders to deliver integrated customer proposals.
- Support strategic account planning activities and major commercial opportunities across EMEA.
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Commercialise Value Proposition & Health Economic Strategy
- Work with BUs Brand Marketing to develop differentiated health economic and business value propositions for ProCare services across key portfolios.
- Collaborate with BU Brand Marketing to build service-led customer solutions focused on clinical, operational, and economic outcomes.
- Work with BU Brand Marketing to support customer-facing teams with evidence, tools, and training to effectively communicate customer value.
- Work with the BU Brand Marketing to establish clear customer outcome metrics demonstrating the impact of ProCare services.
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Commercial Excellence, Analytics & Pricing
- Lead ProCare pricing strategy and optimisation initiatives across EMEA.
- Use commercial analytics to identify growth opportunities, pricing improvements, and coverage optimisation opportunities.
- Establish dashboards and KPI frameworks that provide visibility of commercial performance.
- Partner with Finance, Sales Operations, and Marketing to support forecasting and strategic decision-making.
- Drive adoption of data-driven commercial practices across the ProCare organisation.
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Leadership
- Lead & develop a high performing team.
- Foster a culture of accountability, collaboration, and continuous improvement.
- Build future commercial capabilities within the ProCare organisation.
- Champion cross-functional collaboration and One Stryker behaviours.
- Act as a visible leader helping shape the long-term strategic direction of ProCare EMEA.
Compensation and Benefits
Pay Ranges:
- Netherlands: €87.300 - €162.100 EUR Annual
- Germany: Berlin/Duisburg/Waghäusel/field-based 40Std: €107.700 - €179.500 EUR Annual
- Spain: €87.200 - €145.300 EUR Annual
- France: €85.800 - €143.100 EUR Annual
- United Kingdom: £80,200 - £133,800 GBP Annual
- Italy: €81.700 - €136.200 EUR Annual
At Stryker, we believe transparency helps candidates make confident decisions about their next career step. Compensation is an important part of that process, and we want to be clear about how pay is determined. The compensation information posted for this role may be presented as a salary range or a fixed amount depending on the role. In addition to base salary, this role may be eligible for incentive compensation (such as bonus and/or commissions where applicable), along with Stryker’s comprehensive benefits package.
If you’d like to learn more about the salary or the benefits associated with this role, your recruiter will be happy to walk you through the details as you progress through the hiring process.
Travel Percentage: 30%
To find out more about ProCare Services visit - [ProCare Services | Stryker](ProCare Services | Stryker)
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