Stryker
Senior Commercial Manager EMEA, ProCare Services
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Senior Commercial Manager, ProCare Services EMEA
A strategic commercial leadership role responsible for accelerating ProCare contract growth and positioning service as a core component of Stryker's customer value proposition across EMEA.
Reporting Structure
Reporting to the Senior Director, ProCare EMEA, this leader will partner closely with regional divisional leaders/leadership teams and marketing stakeholders to ensure ProCare is strategically embedded within capital sales planning, customer engagement strategies, and long-term commercial objectives.
Key Responsibilities
- Drive alignment between ProCare and Business Unit partners, helping to create integrated customer solutions that improve clinical outcomes, operational efficiency, and economic value for healthcare providers.
- Enable sustainable growth of the ProCare contract portfolio across diverse EMEA markets through data-driven commercial insights, pricing excellence, health economic value development, and strategic account collaboration.
- Measure success through increased ProCare contract penetration, accelerated contract revenue growth, stronger Business Unit engagement, and improved integration of service solutions within capital equipment opportunities.
Drive ProCare Contract Growth
- Translate Business Unit and regional commercial strategies into executable ProCare growth plans that drive profitable contract portfolio growth across EMEA.
- Collaborate with regional divisional leaders/leadership teams to align commercial objectives, develop integrated growth strategies, and identify opportunities to position ProCare solutions earlier in the customer journey, increasing commercial differentiation and contract penetration.
- Accountable for translating Business Unit strategic priorities into service-led commercial execution plans that accelerate capital pull-through, customer value, and sustainable service growth.
- Develop and execute growth plans aligned to regional and country business priorities.
- Identify opportunities to increase service contract attachment rates, renewals, and multi-year agreements.
- Partner with country and Business Unit leaders to create sustainable growth plans for strategic markets.
- Monitor and track commercial performance against key contract growth KPIs.
Primary Success Metrics
- ProCare Contract Revenue Growth
- Contract Attachment Rate
- Contract Renewal Rate
- Strategic Segment Penetration
- Service Contribution to Capital Deal Success
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Strengthen Business Unit Partnership and Strategic Alignment
- Build trusted partnerships with Endoscopy and Instruments commercial leadership teams.
- Partner with regional divisional leaders/leadership teams during Annual Marketing Plan (AMP) and strategic planning cycles to identify service growth opportunities across customer segments, target account groups, and priority markets.
- Work with Business Unit Brand Marketing to ensure shared goals, priorities, and KPIs are aligned and reviewed regularly.
- Translate agreed segmentation, TAM/SAM priorities, and market growth objectives into ProCare deployment plans and measurable commercial actions.
- Act as the primary commercial interface between ProCare and regional divisional leaders/leadership teams.
Embed ProCare Within Capital Sales Strategies
- Drive the early inclusion of ProCare solutions within capital equipment opportunities.
- Partner with sales leaders to ensure service is positioned during solution design rather than post-sale.
- Develop tools, processes, and commercial frameworks that help sales teams articulate the value of Service supported by appropriate training & education programs.
- Work with commercial and operational stakeholders to deliver integrated customer proposals.
- Support strategic account planning activities and major commercial opportunities across EMEA.
Commercialise Value Proposition & Health Economic Strategy
- Work with Business Units Brand Marketing to develop differentiated health economic and business value propositions for ProCare services across key portfolios.
- Collaborate with Business Unit Brand Marketing to build service-led customer solutions focused on clinical, operational, and economic outcomes.
- Work with Business Unit Brand Marketing to support customer-facing teams with evidence, tools, and training to effectively communicate customer value.
- Work with Business Unit Brand Marketing to establish clear customer outcome metrics demonstrating the impact of ProCare services.
Commercial Excellence, Analytics & Pricing
- Lead ProCare pricing strategy and optimization initiatives across EMEA.
- Use commercial analytics to identify growth opportunities, pricing improvements, and coverage optimization opportunities.
- Establish dashboards and KPI frameworks that provide visibility of commercial performance.
- Partner with Finance, Sales Operations, and Marketing to support forecasting and strategic decision-making.
- Drive adoption of data-driven commercial practices across the ProCare organization.
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Leadership
- Lead & develop a high-performing team.
- Foster a culture of accountability, collaboration, and continuous improvement.
- Build future commercial capabilities within the ProCare organization.
- Champion cross-functional collaboration and One Stryker behaviors.
- Act as a visible leader helping shape the long-term strategic direction of ProCare EMEA.
Pay Ranges
Netherlands
Netherlands: €87.300 - €162.100 EUR Annual
Germany
Berlin/Duisburg/Waghäusel/field-based 40Std: €107.700 - €179.500 EUR Annual
Spain
Spain: €87.200 - €145.300 EUR Annual
France
France: €85.800 - €143.100 EUR Annual
United Kingdom
United Kingdom: £80,200 - £133,800 GBP Annual
Italy
Italy: €81.700 - €136.200 EUR Annual
Compensation Transparency
At Stryker, we believe transparency helps candidates make confident decisions about their next career step. Compensation is an important part of that process and we want to be clear about how pay is determined. The compensation information posted for this role may be presented as a salary range or a fixed amount depending on the role. In addition to base salary, this role may be eligible for incentive compensation (such as bonus and/or commissions where applicable), along with Stryker’s comprehensive benefits package.
If you’d like to learn more about the salary or the benefits associated with this role, your recruiter will be happy to walk you through the details as you progress through the hiring process.
About Stryker
Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics, and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually.
To find out more about ProCare Services visit - [ProCare Services | Stryker](ProCare Services | Stryker)
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