The Gym Group
Senior Commercial Marketing Analyst
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Role: Senior Commercial Marketing Analyst
Location: Hybrid - 3 days per week Clapham Junction
This is a role for an analyst who wants their work to genuinely shape how a major UK business spends its marketing budget and grows its membership base. As Senior Commercial Marketing Analyst at The Gym Group, you will sit at the heart of our Analytics team and partner directly with Marketing, CRM, Paid Media, and Commercial stakeholders to turn data into decisions that matter. If you enjoy fast-paced environments, thrive on variety, and want to see your analysis directly influence strategy - this is the role for you.
Who we are...
We're not like any other gym company; we are The Gym Group, a place where you can #BeYouWithUs and perform to your absolute best. We are successful; by membership we're the 2nd largest gym business in the UK and the 4th largest in Europe. We hire people with real passion, positivity, and enthusiasm which motivates and inspire those around them. We actively invest in our employees; it's so important to us that our people can thrive in our environment and can make the most of the flexibility and support we offer to all of our teams.
What you'll be doing...
- Conduct deep dives into member and commercial data and present clear insights and recommendations to inform decisions across Commercial and Marketing teams.
- Partner with the CRM team to evaluate campaign performance and A/B test results.
- Partner with Web Analytics and Paid Media teams to understand and optimise channel mix, individual channel performance, and paid media effectiveness.
- Build dashboards and reports that help stakeholders make better decisions.
- Support customer segmentation and targeting work by analysing behavioural and transactional data.
- Build strong relationships with stakeholders and communicate insights clearly to technical and non-technical audiences.
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About you...
You are a commercially minded analyst who enjoys solving business problems with data. You are curious, structured, and confident working with ambiguity. You can move from detailed analysis to clear recommendations, and you are comfortable influencing stakeholders across Marketing and Commercial teams.
Essential skills and experience
- 4+ years’ experience in marketing, commercial, or customer analytics.
- Strong SQL and Excel skills – you know how to manipulate data and get to insights independently.
- Experience with data visualisation tools, ideally PowerBI.
- Experience analysing marketing performance across CRM and/or paid channels.
- Good practical knowledge of A/B testing techniques and customer segmentation.
- Proven ability to turn data into meaningful business insight and commercial recommendations.
- Proven stakeholder management skills; able to work directly with business stakeholders at varying levels of seniority, challenge assumptions, and translate business questions into clear analytical requirements.
- Meticulous attention to detail and a structured approach to problem-solving.
- A great communicator, able to share complex ideas simply.
- Comfortable working independently and collaboratively in a fast-paced, agile team.
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Desirable skills and experience
- Experience with Marketing Mix Modelling / econometrics and media effectiveness modelling.
- Experience using Python, R, or another analytical programming language.
- Experience with GA4.
Right to work
You must have permanent right to work in the UK, as we are unable to offer sponsorship for this role.
Need assistance?
If you have a disability or condition that makes it difficult for you to complete your application online, please email your CV to recruitment@thegymgroup.com or alternatively call the TGG Recruitment team on 0203 319 4838, and someone will be more than happy to support you. We also want to put it out there that we actively encourage applications from a diverse demographic and we are passionate about your culture and value alignment. We want this to be a match that works for you as much as for us!
Please note that we may close the application window early if we receive high levels of interest. If you're interested in applying, please do so as soon as possible!
Your application may be reviewed by an AI tool to help assess your suitability based on the information you provide. Automated decision-making is never used - every application is reviewed, and all decisions, including whether to progress your application, are made exclusively by a member of our recruitment team. Your data will be handled in accordance with our Privacy Policy and UK GDPR. If you have any questions about how your information is used, please contact recruitment@thegymgroup.com.
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