National Trust
Senior Communications & Marketing Officer
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Senior Communications and Marketing Officer
We’re looking for a Senior Communications and Marketing Officer to plan and lead our Restore Nature communications and marketing for Mid & South Wales Countryside and Pembrokeshire & Carmarthen Bay.
These two significant coast and countryside landscapes are at the heart of our urgent work in Wales to restore nature at scale. This is an exciting opportunity to help grow support for this ambitious work, sharing positive nature recovery stories across a range of channels and connecting people with nature, beauty and history.
- Salary: £22,089.60 per annum (pro-rated for 30 hrs/week), based on a full-time equivalent salary of £27,612 per annum
- Contract Duration: Permanent
- Working Pattern: You will work 30 hours per week. Your working pattern can be flexible between Monday and Friday, with a mix of home working and time spent at National Trust Cymru places. We’ll discuss this in more detail at interview, but you should expect to spend at least one day each week on site within either of the coast and countryside areas, such as Stackpole, Rhosili or Dan Y Gyrn near Brecon. You’ll also have access to an office hub at Dinefwr, near Llandeilo.
Interviews will be held mid-end September. As part of the interview process, you will be required to complete a short task.
Mae cyfieithiad Cymraeg yr hysbyseb hon ar gael yn yr atodiadau.
What it's like to work here
Working flexibly from home and regularly across places within Mid & South Wales Countryside and Pembrokeshire & Carmarthen Bay, you’ll play a key role in shaping how we tell our stories, grow audiences and strengthen our impact across Wales and beyond. You’ll be part of a creative and supportive Wales-wide Marketing and Communications team, bringing our places, people and stories to life across a range of channels.
Reporting to the Communications and Marketing Delivery Partner for Restore Nature in Wales, you’ll work closely with colleagues across the region to help deliver our charity’s strategic goals. Working across two diverse portfolios of distinctive places and collaborating with a wide range of people and teams, you’ll enjoy a varied role where no two days are the same.
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We're proud of the role the Welsh language plays in the places and communities we care for across Wales. Whether you're a fluent Welsh speaker, a learner, or completely new to the language, we'll support you to develop the skills and confidence needed for your role and to engage with Welsh language and culture as part of working at the National Trust.
What you'll be doing
You’ll lead Restore Nature communications and marketing activity across both portfolios, tailoring national strategy to local audiences and portfolio priorities.
At Mid & South Wales Countryside, you’ll help share stories of peatland restoration, habitat reconnection and partnership projects across iconic landscapes, including Bannau Brycheiniog National Park and the Gower Peninsula, connecting people to these special places and inspiring them to help care for them.
At Pembrokeshire & Carmarthen Bay, you’ll help tell positive nature recovery stories about species recovery, wetland restoration and conservation grazing across coastlines and commons. You’ll also promote events and experiences at treasured locations including the historic Stackpole Estate and tranquil Colby Woodland Garden.
You’ll create nature-focused content across channels including web, social media, email marketing and press, ensuring these stories reach and resonate with a wide audience. Working closely with senior colleagues, you’ll develop key messages and themes, find fresh ways to tell the stories of National Trust Cymru places, and engage audiences with our work to protect nature, beauty and history. This is a creative, fast-paced role balancing proactive and reactive priorities while promoting a wide range of campaigns and place-based stories.
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Who we're looking for
We’d love to hear from you if you’re:
- an experienced communications & marketing professional
- experienced in creating and managing engaging content across a range of digital platforms including web, social media and email marketing, for press and media and on-site materials
- able to plan and develop strategic communication plans and manage reputational risk
- adept at using audience insight to make informed decisions
- skilled at both written and spoken communications
- a collaborative team player, who can also work on your own initiative
- experience of developing ways of working and building relationships with internal teams and external partners
- organised and good at managing multiple priorities efficiently, while prioritising your workload and meeting tight deadlines
The package
The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.
- Substantial pension scheme of up to 10% basic salary
- Free entry to National Trust places for you, a guest and your children (under 18)
- Rental deposit loan scheme
- Season ticket loan
- EV car lease scheme (for roles that meet the salary criteria)
- Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts
- Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.
- Flexible working whenever possible
- Employee assistance programme
- Free parking at most Trust places
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