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Senior Concept Copywriter (SEO
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Senior Concept Copywriter (SEO)
What we’re looking for
We need outstanding specialists in digital design, copywriting, and content production, who have a high level of expertise and will put audiences at the heart of everything they do. We're seeking innovative minds and creative talents to help craft our evolving vision. This is a unique opportunity to grow, learn, and share your talent with a team of diverse experts with passion and a genuine curiosity to innovate client communications. Most importantly, we want people who care about delivering outstanding communication for the public.
We value colleagues who embrace change, think outside the box, and thrive in a dynamic environment where responsibilities evolve with our ambitions. We welcome applications from the widest range of people of different backgrounds, cultures, and experiences. If you're passionate about making your mark and flourishing in an atmosphere that champions fresh thinking and adaptability, we want to hear from you.
The role
As a Senior Concept Copywriter (SEO), you will be the narrative voice of the creative engine. You will work within a "Concept Team," partnered with an Art Director, to generate the big ideas that drive our campaigns. We are welcoming applications from individual Copywriters looking for a new partner, or established creative teams (Copywriter + Art Director) who wish to join together.
In this role, you will move beyond standard drafting. You are here to ideate. You will turn complex client priorities into human stories, writing scripts that hook attention in the first three seconds and headlines that stop the scroll. You will work across paid social, creator briefs, and integrated campaigns.
Responsibilities & Duties
- Conceptual Ideation: Work alongside your Art Director partner to brainstorm and develop "big ideas" for social-first campaigns. You will turn briefs into creative concepts, focusing on the narrative arc and the "hook."
- Scriptwriting & Storytelling: Write compelling scripts for video content (Shorts, Reels, TikToks, Long-form). You understand pacing, tone, and how to write for the spoken word, ensuring the message lands without sounding like a press release.
- Social-First Copy: Craft "native" copy for all platforms. You know how to write a LinkedIn post that sparks debate, an Instagram caption that drives engagement, and a TikTok text overlay that adds context.
- Creative Presentation: Articulate the narrative journey in pitch decks. You will write the "manifesto" or the "script" that sells a brave creative concept to senior stakeholders, helping them visualize the story.
- Tone of Voice: Act as a guardian of our tone of voice—authentic, accessible, and transparent. You will strip away jargon and ensure every word rebuilds trust with the audience.
- Production Oversight: Collaborate with editors and producers during the edit, ensuring the voiceover, subtitles, and pacing match your original script and vision.
- Travel: Regular and ad-hoc travel to London for team/client/stakeholder meetings and presentations will be required.
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Experience / Ability
Essential
- Portfolio: A strong portfolio of social-first campaigns and scripts. We want to see how you use words to solve problems—show us your hooks, your headlines, and your scripts.
- Conceptual Thinking: Experience working in a creative team (or as a solo creative) generating concepts for integrated or social campaigns. You don't just write; you invent.
- Tonal Agility: The ability to switch voices instantly—from empathetic and serious (crisis comms/policy) to witty and engaging (trends/educational).
- Platform Fluency: You speak the language of the internet. You understand meme culture, slang (and when not to use it), and how to make client messaging feel human.
- Experience managing or mentoring junior team members.
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Desirable
- Experience working in a formal "creative pair" (AD/CW).
- Background in advertising, social agencies, or digital newsrooms.
- Experience in writing for creators or influencers.
Technical
- Scripting & Formatting: High proficiency in Google Docs and Word for creating industry standard AV scripts (two-column format).
- Presentation Writing: Advanced skills in Google Slides and PowerPoint. You must be able to write punchy, persuasive deck copy that sells an idea instantly.
- Platform Mechanics: Deep understanding of character limits, hashtag strategies, and "searchable" copy (Social SEO) for TikTok, YouTube, and Instagram.
- Collaboration Platforms: Proficiency in Google Workspace and Slack/Teams for real-time co-writing and rapid iteration.
- Channel Knowledge: You know the difference between a "hook," a "cta," and a "payoff," and you know exactly where to place them in a 60-second video vs. a 15-second ad.
Behaviours
- Communicating and Influencing: You can sell a story to senior leaders/stakeholders with confidence. You can explain with authority the why behind a headline or a script choice to non-creative stakeholders.
- Delivering at Pace: You can churn out high-quality scripts and reactive copy rapidly to meet the demands of a fast-paced campaign/communication environment or breaking news cycle, taking a lead on how to improve ideas and workflow.
- Seeing the Big Picture: You ensure that even a 15-second video script aligns with the broader strategic goal of rebuilding public trust.
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