Aquent
Senior Content Marketing Manager [AQ-18109]
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We are partnering with a global leader in logistics and supply chain innovation, a company dedicated to transforming how goods move around the world. This organization is at the forefront of developing cutting-edge solutions that optimize efficiency and deliver unparalleled value to businesses across various industries. Joining this dynamic team means contributing to a mission that impacts global commerce and shapes the future of transportation.
Ignite Sales Success as a Content Marketing Leader
Step into a pivotal role where your strategic vision and content expertise will directly accelerate business growth and empower sales teams. We are seeking a dynamic content marketing professional to drive the creation of high-impact sales enablement assets within a rapidly evolving logistics and transportation landscape. You will be instrumental in crafting compelling narratives that resonate with customers, shift buyer thinking, and ultimately boost deal velocity for a significant portfolio of transportation solutions. Your work will not only define how our sales force engages with prospects but also solidify our position as a market leader.
What You’ll Do
- Own the end-to-end sales content development process, collaborating closely with product marketing, sales leadership, and the broader marketing team.
- Integrate sales enablement assets seamlessly into the go-to-market calendar, ensuring a consistent flow of customer-facing content aligned with deal stages and buying triggers across our service portfolio.
- Work cross-functionally with product, sales, customer insights, and operations teams to curate timely and relevant content that addresses market needs.
- Partner with Subject Matter Experts (SMEs) to ensure all content accurately reflects the value propositions of our diverse business lines.
- Develop high-impact assets such as shipper proof points, competitive positioning guides, carrier acquisition narratives, objection-handling frameworks, and in-depth solution narratives.
- Implement and refine sales content distribution strategies to maximize reach and effectiveness.
- Leverage original writing ability, grounded in customer evidence and carrier/shipper pain points, to create persuasive and insightful materials.
- Apply a data-driven, analytical mindset to identify key developments and industry trends in freight, shipping, and supply chain.
- Distill complex market data, carrier economics, and shipper pain points into compelling commercial insights that influence buyer decisions.
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We’re Looking For Someone Who
- Has a proven track record of building and managing successful sales content programs in B2B logistics, transportation, or supply chain.
- Possesses deep knowledge of sales content distribution strategies and best practices.
- Demonstrates exceptional original writing ability, capable of crafting narratives based on customer evidence and addressing industry pain points.
- Exhibits a data-driven and analytical mindset, adept at identifying and interpreting key developments and trends in the freight, shipping, and supply chain sectors.
- Understands how to translate complex market data, carrier economics, and shipper challenges into compelling commercial insights that accelerate sales cycles.
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Client Description
Our Client is a FTSE 100, multinational technology company no longer known for just one thing. Their areas of expertise include e-commerce, cloud computing, digital streaming, artificial intelligence, original entertainment… the list goes on. Despite being primarily digital, their aim is to be the most customer-centric company in the world.
Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.
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