Referment
Senior Content Marketing Manager (D3422D5)
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About Us
Referment is working with an AI-powered B2B marketing technology company serving commercial teams that run account-based programmes across advertising, web experiences and sales activation.
The Role
Own and evolve the positioning and messaging system, keeping the company’s story consistent across customer touchpoints.
- Build a repeatable customer-proof programme through interviews, case studies, references and evidence that helps prospects make decisions.
- Develop relationships with customers, partners, practitioners and industry experts, turning their insight into webinars, reports, podcasts and collaborative programmes.
- Partner with Product to translate launches and updates into clear stories that customers understand and Sales can use.
- Track organic and branded demand, share of voice, ecosystem participation, and adoption of proof assets across commercial teams.
- Use freelancers, agencies and AI tooling effectively while retaining editorial judgement and narrative quality.
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What We’re Looking For
Five to eight years in product marketing, customer marketing, editorial, content strategy or brand within B2B software.
- Strong writing and editing skills, with the ability to make complex positioning clear.
- Confidence interviewing customers and experts, building trust and spotting patterns across conversations.
- Experience taking stories from strategy and interview through drafting, publication and measurement.
- A collaborative approach spanning Product, Sales and Customer Success.
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Experience with account-based marketing, demand generation or major marketing and CRM platforms would be useful. Familiarity with AI-assisted content workflows is also valuable.
This could suit a Senior Content Strategist, Customer Marketing lead or Product Marketing professional who is strongest at narrative, proof and ecosystem-led content rather than SEO volume.
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