SuperTech WM
Senior Content Officer
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Company Description
SuperTech WM is a collaborative hub for professional and financial services technology across the West Midlands, focused on driving innovation and growth. The organization works to build a vibrant ecosystem where ambitious companies can connect, share knowledge, and scale their solutions. By fostering partnerships between established firms, emerging startups, and regional stakeholders, SuperTech WM helps advance the tech cluster’s competitiveness. Team members contribute directly to shaping this dynamic environment and supporting the region’s long-term economic development.
Role Description
We are seeking a B2B Senior Content Officer to join our SuperTech team (part of the BCU Enterprise Department), supporting the delivery of high-quality services across an impressive external stakeholder community and University.
In this role, you will plan and deliver engaging content and campaigns that grow SuperTech's profile and community, helping to raise the visibility of the West Midlands' fintech, insurtech, proptech, lawtech and wider professional and financial services sector within the region and beyond. Key responsibilities include planning and executing multi-channel content and campaigns, and maintaining a forward content calendar, working closely with the Community Engagement Lead, Innovation Project Managers and the external strategic Communications Advisor to ensure services are efficient, compliant, and aligned to organisational priorities.
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Full Job Details Including Salary
E526006 Senior Content Officer – SuperTechWM - Jobs at Birmingham City University
Key Responsibilities
- Plan and deliver content and campaigns suitable for business including C-suite and Founders/ entrepreneurs and academia across digital channels (predominantly web and LinkedIn) to grow an engaged, active SuperTech community
- Create, curate and commission high-quality, on-brand content across formats including copy, photography, video, audio and infographics, with clear calls to action
- Use data and insight to evaluate content effectiveness and continuously improve activity in line with the SuperTech strategic comms plan
- Support partnership activity and provide advice and guidance across the SuperTech team on content-led marketing, including social media and web content
Essential Requirements
- Experience of planning and delivering content and campaigns.
- Skills in producing clear, engaging and persuasive messaging.
- Experience in content production using templates and online tools e.g. Canva
- Experience in developing and managing website content E.g. Squarespace
- Experience in business-to-business marketing
- Skills in managing multiple priorities and delivering to deadlines in a fast-paced environment.
- Experience of using insight and feedback to improve content communication effectiveness.
- Knowledge of inclusive communication practice and accessibility standards.
- Experience of evaluating content effectiveness using digital tools and analytics.
- Strong interpersonal skills and confidence working with a range of stakeholders across an organisation.
- Excellent attention to detail with ability to maintain high level of accuracy whilst working at pace.
- Familiarity with campaign planning tools or project management approaches and/ or experience of managing mailing lists, marcomms data and asset libraries
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Desirable Requirements
- Relevant qualification, or equivalent professional experience, in marketing, digital communications or journalism
- Experience developing and delivering B2B campaigns in, or with, professional or financial services firms
- Knowledge of legal issues e.g. data protection, CMA guidance and copyright
- Confidence using Copilot or other AI-powered marketing and communications tools
- Knowledge and experience in managing personal data through effective use of newsletter platforms/ CRM systems.
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