gee
Senior Content & Social Media Manager
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Senior Social & Content Manager
Salary: £38,000 – £50,000 DOE
Location: Cheadle Hulme, Greater Manchester (On-site)
Employment Type: Full-time
Company: gee
Website: geehair.com
Instagram: @geehair
About gee
gee is a premium hair extension brand trusted by iconic women around the world, including Anne Hathaway, Rebel Wilson and Eva Longoria. We've recently won three major industry awards, including a Marie Claire Hair Award.
Our mission is to help women feel like the most confident version of themselves. From the products we design to the content we create, everything is built around that transformation. We're a founder-led brand with ambitious plans for growth, and we're looking for an experienced Senior Social & Content Manager to lead and grow our social function.
The Role
We're looking for a highly creative and commercially minded Senior Social & Content Manager to take ownership of gee's social presence. You'll lead our social strategy, content calendar and campaign rollouts, ensuring everything we create feels considered, relevant and unmistakably gee.
You'll work closely with the wider team on campaigns and launches, translating creative concepts into strong social-first content and bringing your own ideas, formats and opportunities to the table.
A key part of the role will also be building and leading our growing social team. You'll help shape the team around you, manage creatives and creators, and ensure everyone has clear ownership, works independently and delivers to a consistently high standard.
We're looking for someone who thinks ahead, makes decisions and takes genuine ownership.
Key Responsibilities
Social Strategy & Content
- Own and develop gee's social strategy across Instagram, TikTok and emerging platforms.
- Build and manage the content calendar across campaigns, launches and always-on content.
- Translate campaigns into strong social-first rollouts across Reels, Stories, carousels, UGC and other formats.
- Develop social content ideas and identify new opportunities, trends and formats relevant to the brand.
- Identify gaps in our content and proactively organise what needs to be created.
- Own social copywriting and maintain a consistent brand voice.
- Ensure all content feels visually consistent and aligned with gee's premium aesthetic.
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Content Production
- Plan and oversee social content shoots and regular content days.
- Oversee briefs and shot lists for social content.
- Brief and direct content creators, photographers, videographers, models and external creatives.
- Ensure we capture the right mix of campaign, product, educational, lifestyle, UGC and community content.
- Review creative output and provide clear, constructive feedback.
- Ensure content is delivered on time and to a consistently high standard.
Team Leadership
- Build and develop a high-performing social and content team as the brand grows.
- Set clear responsibilities, priorities and standards across the team.
- Manage workflows, deadlines and delivery.
- Create a culture of ownership where team members work independently, bring ideas and take responsibility for their areas.
- Support and develop team members while maintaining high creative standards.
Community & Creators
- Oversee community management across social platforms.
- Develop relationships with relevant influencers, UGC creators and industry contacts.
- Oversee creator sourcing, outreach, gifting, briefing and content delivery.
- Use community feedback and social trends to identify opportunities for future content.
Performance
- Own social performance reporting across growth, engagement and content effectiveness.
- Use insights to understand what's working and improve future content.
- Stay ahead of social trends, platform developments and emerging formats.
- Regularly bring new ideas and recommendations to the business.
About You
You're an experienced social and content professional with exceptional creative judgement and a strong understanding of premium brands. You're proactive, highly organised and comfortable taking genuine ownership. You don't wait to be told what needs doing, you identify it, make a plan and ensure it happens.
You're confident leading people and creatives without micromanaging them. You set clear expectations, trust people to do their jobs and hold a high standard for the final result. You're passionate about beauty, fashion, content and digital culture and naturally keep up with what's happening across social. Most importantly, you're excited by the opportunity to build something, rather than simply inherit an established department.
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Essential Skills & Experience
- 5+ years' experience in social media, content or a related role, ideally within beauty, fashion or lifestyle.
- Experience owning social strategy and content calendars.
- Experience planning and overseeing content production and shoots.
- Excellent creative and visual judgement.
- Strong understanding of premium social content.
- Excellent understanding of Instagram, TikTok and social-first creative.
- Strong copywriting and brand voice skills.
- Experience briefing and managing creatives and creators.
- Experience managing people or readiness to build and lead a growing team.
- Experience working with influencers and UGC.
- Strong understanding of social analytics and performance.
- Highly organised with excellent project-management skills.
- Confident making decisions and working independently.
What Makes gee Different
We're a small, ambitious team, which means you'll have genuine ownership and the opportunity to make a visible impact. You'll have the freedom to shape and build our social function, develop a talented team around you and play an important role in the next stage of gee's growth. We value people who think independently, take initiative and care deeply about the quality of their work.
Our Perks
- 28 days' holiday, including bank holidays
- Option to buy up to 5 additional days each year
- Performance bonus
- Flexible working hours
- Exclusive staff discounts and early access to new launches
- Genuine ownership and autonomy
- Career development opportunities
- Opportunity to build and lead your own team
- Company pension
Salary
£38,000 – £50,000 DOE, depending on experience, leadership ability and ability to take ownership of the role.
How to Apply
Please send your CV, portfolio/examples of work and a short cover letter to partnerships@geehair.com. Tell us why you'd love to work at gee, what you've previously owned within a social or content role, and include examples of social content or campaigns you've been responsible for.
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