DECIEM | THE ABNORMAL BEAUTY COMPANY
Senior Copywriter, NIOD - Global
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What on Earth is DECIEM?
We are a collective of disrupters and doers, of creatives and scientists, with a mission to reimagine the world of beauty.
Since inception, our vertically integrated structure, including our own laboratories, manufacturing, retail stores, and brand infrastructure, have enabled us to rapidly identify opportunities and deliver quality. Home to The Ordinary, NIOD, AVESTAN, and other emerging brands, our goal is to create with purpose. We were founded on the principle of doing everything that others don’t. Because normal gets you nowhere.
We are DECIEM, The Abnormal Beauty Company.
We are growing rapidly and we’re looking for someone who shares this vision and wants to grow with us!
What We're Looking For
We are looking for a Senior Copywriter to join the DECIEM Design team as the dedicated creative partner for NIOD, operating as an agile, in-house messaging authority within our global creative structure.
In this fast-paced environment, you will lead 360° multi-channel copy execution, including campaign concepts, product positioning, packaging text, digital assets, and visual merchandising layouts, while establishing specialized tone of voice guidelines (spanning the formal, the playful, and the beautifully abnormal) and a copywriting "center of excellence" to ensure global consistency across all customer-facing touchpoints.
A critical requirement of this role is the advanced cognitive agility to decipher complex, scientific chemistry data and translate highly technical product formulations into precise, legally compliant, and consumer-accessible narratives that balance strict regulatory standards with high-end commercial appeal.
To qualify, candidates must present a relevant portfolio alongside 5–7 years of copywriting experience (preferably within an agency, startup, or fast-growing consumer brand environment), impeccable grammatical precision, the operational maturity to incorporate cross-functional stakeholder feedback seamlessly, and a distinctively sharp, intellectual sense of humor.
What You'd Be Doing in This Role
- Lead 360° Campaign Copywriting: Drive the creation of compelling copy for brand marketing campaigns, spanning campaign headlines, product messaging, social media, emails, and diverse branded materials.
- Collaborate on Product Positioning: Work in close creative partnership with the Brand team to build foundational concepts, unique selling propositions, and strategic product positioning.
- Define Global Tone of Voice Guidelines: Establish and execute clear copy guidelines for the business to ensure absolute tone consistency across all internal and external departments.
- Build a Copywriting Center of Excellence: Create a centralized hub of style guidelines and mastery for DECIEM brands, with a dedicated strategic focus on elevating DECIEM and NIOD.
- Communicate Brand DNA: Deeply understand and express the unique core DNA of our brands through creative copy on product packaging, marketing assets, and all customer-facing touchpoints.
- Drive Cross-Functional Alignment: Present conceptual copy and creative proposals directly to the VP of Brand, Creative Director, Art Director, and Head of Art & Design for approval and collaborative development.
- Decipher Complex Beauty Chemistry: Masterfully absorb highly detailed, complex scientific chemistry data and translate it into accessible, engaging narrative text for the beauty consumer.
- Manage Website Copy Development: Support and oversee copy updates for DECIEM digital platforms and websites, ensuring every word perfectly aligns with the established brand voice.
- Mentor and Align the Writing Team: Act as a central communication link, keeping the wider copywriting network fully updated on any major brand direction shifts or strategic changes.
- Ensure Editorial Quality and Agility: Review ongoing internal and external communications for brand accuracy, managing multiple projects simultaneously with high responsibility, precision, and agility.
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Skills and Qualifications Needed to Get the Job Done
- 5–7+ Years of Advanced Copywriting Experience: Proven track record creating multi-channel copy (social, digital, packaging, and internal/external communications), ideally within an agency, startup, or fast-growing DTC consumer brand environment.
- Versatile & Strategic Storytelling: Exceptional ability to write across a diverse spectrum of tones—from formal and highly intellectual to playful and beautifully abnormal—with a strong background in creative product concepting and positioning.
- Scientific Communication & Problem-Solving: A future-thinking outlook with the unique ability to decipher complex, technical issues (such as detailed beauty chemistry) and translate them into crystal-clear, engaging text.
- Operational Excellence & Agility: Highly organized, detail-oriented, and resolutive multi-tasker who thrives in a fast-paced environment, utilizes copy management systems, and takes full ownership to deliver projects flawlessly on time.
- Impeccable Communication & Cultural Alignment: Outstanding written and verbal communication skills rooted in a relevant degree (English, Journalism, Copywriting) or equivalent experience, combined with absolute grammatical precision and a sharp, cheeky sense of humor.
What You'll Be Gaining by Joining Our Team
There’s a lot of good stuff that comes along with being a DECIEM team member. Here’s a few of our favourite perks and benefits, in no particular order…
Get help with your application
Your very own career expert that helps elevate your application to the next level.
- Generous Vacation & Personal Days, plus additional time off for volunteering in your community, voting, peaceful protesting, celebrating your birthday, and more.
- Work from anywhere 4 weeks per year.
- A hybrid work model (for applicable roles).
- Summer Friday’s - get off at 1pm all summer long! (for applicable roles).
- Unlimited access to an Employee Assistance Program that includes mental health care, mindfulness programs, and more.
- Access to Development Grants & a LinkedIn Learning membership to help you keep growing and learning.
- A generous discount on DECIEM products for you, your family, and your friends.
Building Growth to Power Good
We are a People first company that lives by our core values to…
✨ Defy Convention. ✨ Make it real. ✨ Play in the grey. ✨ Build Bridges. ✨ Be the rabbit.
These values continue to guide us in all that we do. Along the way, we’ve been honoured to win some pretty incredible awards, including a CEW Achiever Award, Best Skincare Brand at Sunday Times Style Beauty Awards, and Most Popular Sustainable Brand by The Cosmetify Index Global. We’re still blushing!
Sustainability and Social Impact
DECIEM’s objective is to build growth and do good things while prioritizing people, animals, and the Earth.
Our Sustainability strategy is focused on fighting climate change, improved waste management, responsible packaging, responsible sourcing and product lifecycle, and water conservation.
In 2020, DECIEM established the Good Fund to support both large and grassroots charities in response to global events.
Creating a Human World of Beauty
DECIEM is committed to diversity, equity, and inclusion (DEI) by creating meaningful, measurable change in the lives of our team members and in the communities where we operate. Achieving equality is critical to DECIEM and our future. You can learn more about our DEI commitment in our open letter, "
DECIEM is an equal opportunity employer. We prohibit discrimination based on age, colour, disability, national origin, race, religion, sex, gender, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. We are also committed to creating and maintaining an inclusive and accessible workplace. If you are contacted to be part of our recruitment process and require accommodation, please let us know.
Want to Join Us?
Thank you for reading the whole thing! If you liked what you heard, kindly send us your resume. We really appreciate your effort in applying for this position. However, only those who have been shortlisted for interviews will be contacted. <3
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