Beyond that, you will have creative opportunities to expand your thinking across other mediums, being more conceptual, as we look to expand the brands beyond CRM.

The ideal candidate will be experienced in creating compelling content that elevates engagement, enhances customer loyalty, and drives business revenue. You will collaborate closely with marketing specialists, content strategists, and designers to create click-worthy email campaigns, persuasive marketing messages, and compelling CRM content. This role requires a keen understanding of customer behaviour and excellent copywriting skills.

What You’ll Be Doing

• Drafting and editing high-quality CRM content for newsletters, emails, landing pages, and other digital platforms
• Collaborating with cross-functional teams to improve content strategy and drive customer engagement
• Analysing customer data to understand audience needs and preferences
• Ensuring brand consistency in style and adhering to tone of voice in all CRM communications.
• Being a brand guardian of the several different tones across the portfolio
• Being a mentor to junior/midweight writers in the team, helping them develop their copywriting.
• Presenting to and working closely with clients on copy.
• Being conceptual, creating big ideas across a number of brands in the group, that push CRM communications

What You Bring

• Previous experience as a Copywriter, CRM specialist, or similar role
• Excellent interpreting and adopting the writing style of our brand/s
• Proficiency in content management systems and CRM tools
• Familiarity with creating and optimizing SEO content
• Excellent written and verbal communication skills
• Ability to meet deadlines while maintaining high-quality work

Key Responsibilities

• Expresses copy with clarity; on brand; on message and targeted to audience
• Presents ideas and copy to both the wider internal team and, occasionally, externally to clients with structure and parity
• Comprehends and understands brand continuity, brand guidelines, and brand positioning
• Drives, defines, and feeds back on quality of briefs, regular reviews, feedback channels, creative quality, and collaboration
• Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors
• Executes creative copy at the direction of the creative director

What's in it for you?

Aside from a generous annual leave allowance and pension allowances, you will have access to a whole host of other benefits and activities such as:

• Life Assurance
• Permanent Health Insurance
• BUPA
• Flexible hybrid-working schedule
• Enhanced family-friendly policies
• Well-being Programme
• Employee Assistance Support
• Cycle to Work Scheme
• Eye Care and Glasses Vouchers
• Season Ticket Loans
• WPP Discounts

You will also have a clear long-term career development plan and access to our learning and development activities and online learning platforms.

Our Commitment to Diversity, Equity & Inclusion

VML is an equal opportunity employer and considers applicants for all positions without regard to race, colour, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

If you are unable or limited in your ability to access our career site as a result of a disability, we will be happy to assist you. Please contact our People Team at morton@vml.com to request an alternate accommodation. Please note that only requests for an employment application accommodation will be returned.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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