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Senior Designer – Butternut Box
Fresh Food. Happy Dogs.
We believe dogs deserve the healthiest, most natural and tastiest meals—with none of the nasties. That’s why we make freshly prepared food, cooked just like you would at home, and delivered direct to customers in perfect portions. As a B-Corp certified company, you’re joining a sustainable business that genuinely cares about its people, products, and impact on the planet. Our simple yet bold mission: to help dogs live healthier, happier, and longer lives—while ensuring humans smile at every interaction.
We’ve grown from hand-delivered Butternut Box prototypes to feeding hundreds of thousands of dogs across the UK and Europe. But we won’t stop until we’re feeding dogs everywhere. To get there, we need brilliant people who share our ambition—join us.
Bright paw prints ahead? Apply for this role—it closes on *26th June 2024.
The Senior Designer Role Summary
You’ll take full ownership of creative projects, balancing craft with commercial impact while raising the standard of everything our Creative Studio produces. Leading from concept to delivery, you’ll oversee a mix of work—CRM campaigns, paid social, packaging, OOH, direct sales and more—while mentoring a small but might team. You’ll also pioneer how AI reshapes design workflows, ensuring we stay ahead of the curve before the industry follows.
This is not a "brief-takes-and-executes" role. It’s an own-the-outcome role: you’ll move the needle on performance, elevate quality, and report to the Creative Studio Lead.
Key Responsibilities
Project Ownership & Creative Leadership
- Lead end-to-end creative projects across:
- CRM campaigns
- Paid social statics
- Packaging designs
- OOH (Out-of-Home) work
- Direct sales materials
- Concept and deliver painter-level quality projects—no generic briefs, no "safe choices."
- Mentor a small team, providing clear feedback and setting new skill benchmarks.
AI-Powered Design Innovation
- Be a pioneer in AI-led design, testing and integrating tools to improve:
- Ideation speed
- Personalisation
- Production efficiency
- Showcase how you’ve actively experimented with AI (not just theoretical knowledge).
Performance-Driven Creative
- Use real-time analytics (CTR, CVR, A/B testing) to improve conversion-driven assets in high-funnel and high-value campaigns.
- Continuously optimise top-performing channels based on measurable results.
System & Brand Consistency
- Design Figma-based systems, component libraries, and toolkits for wider accessibility—letting junior creators and global teams accelerate output without sacrificing quality.
- Develop technical packagings specs (dielines, bleed, colour profiles):
- Ensure world-class unboxing experiences for product launches.
- Own the full print process—from concept to final execution.
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Campaign & Brand Storytelling
- Drive CRM, paid social, OOH and seasonal campaigns—propose ideas without waiting for briefs.
- Act as the "brand guardian"—defending branding integrity across small banners, massive events or full packaging.
- Pitch concepts to stakeholders in Marketing, CRM, Brand, and NEPD (New Experience & Product Design).
Cross-Functional Collaboration
- Work seamlessly with multi-disciplinary teams to hit strategic goals during two-week sprint cycles.
- Act decisively in a prioritised, result-driven environment.
What We’re Looking For
Core Requirements ✨
- Five+ years of experience (agency or in-house) where you’ve taken creative projects from concept to delivery across digital and print.
- Portfolio showcase with high-quality examples, including:
- Illustration or detailed layering (not just grande finales).
- Projects that blend conceptual boldness with polished outcomes.
- Expertise in Figma & Adobe Creative Suite (replicating multi-format production).
- Hands-on experience with AI tools—name specific tools and practical applications. (Example: what's the quickest way you've used AI to generate a workable asset?)
- Comfort with data-driven decisions: Analysing CTR, CVR, and A/B test outcomes, then translating it back into simpler, stronger designs.
- Mentorship track record: Developed juniors before—show a concrete example of someone’s work improving due to your feedback.
- Print production fluency: Understanding dielines, bleed, bleed-exceed areas, colour profiles and technical print specs.
- Thrives in pressure: Handles fast-moving deadlines with multiple workstreams simultaneously.
Nice-to-Have Bonus Skills 🎯
- On-set experience: Art-direction for branded content, photography knowledge or having been on-set.
- Motion design skills: The confidence to initiate, storyboard, or direct video workflows.
Interview & Our Expectations
- Process centers around candid conversation:
- Initial call with hiring manager (⭐ virtual).
- Possibly a tell us your story or design task for you to complete ASAP.
- Skills review interview.
- Internal cultural fit feedback interview, often in-person).
- Possible Final Leadership chat (depending on role seniority).
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🚀 Post application: Do not dip into Pool 2 The average review time is 3–5 weeks. We recommend applying early as we reserve the right to close anonymously if applications flood in. You are advocating for yourself—once you’ve sent, stick it till the close date.
Why Team Butternut With Our Head Down?
Our Dobbers & Gobbers Benefits 🎁
We’re investing in your growth, health and happiness so you can pursue your best work.
- Generous holiday + "paws day" budget: 33 days total (25 holiday + 8 UK bank holidays) + an additional day per year (up to 5 years). Plus, 5 extra ‘paws days’ each year—flex to learn, refresh, or recharge.
- £500 learning budget annually to sharpen your skills.
- Equity scheme: All employees own real shares in Butternut.
- Exclusive discount: Discounted Butternut boxes deliver fresh ingredients to fuel your pets’ adventures.
- Prenatal & parental leave tailored support.
- Flex hours with fixed core, office West London HQ (3 days/week), hybrid working during the other days.
- Cycle to Work Scheme
- Pension with NEST + peer reviewed defined contribution scheme—environmentally friendly too!
- Private Medical Insurance via Vitality and private dental with Bupa.
- Medical + fertility-related paid leave.
- Sabbaticals: 4 weeks paid time off after 5 years.
- £45 gym memberships through MyGymDiscounts.
- Office dogs galore: Currently Ajax, Peggy, Chief, Louis, Hansen, Winnie, and others we haven’t introduced yet.
Our Ethos: All at the Table 🍽
“We believe in swaring places to everyone.”
We’re not hiding behind role titles, gatekeeping. Whether you own Patagonia or just started, we root for inclusive leadership. We amplify diverse nationalities, backgrounds, genders, and lived experiences.
And let’s be honest—Butternut can’t yet hit game-changing targets using status quo talent pools. That’s why we’re all out here, actively chasing the fuller range of cadres in design—we want a winning studio reflecting our team’s humanity just as much as our vision for dogs across the world.
Note: UK Work Permit
We’re unable to sponsor visas, so please only apply if you can work in the UK.
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