Senior Creative, Sports

What the opportunity looks like

• Cracking briefs and developing big, simple creative ideas rooted in audience, culture and sport.
• Turning insights into compelling campaign platforms, social formats, branded entertainment and reactive ideas.
• Creating work that feels native to SPORTbible and social rather than traditional advertising transplanted onto social platforms.
• Developing strong creative narratives that clearly communicate the insight, idea and execution.
• Writing and building pitch presentations that sell the thinking, not simply make it look good.
• Presenting and confidently selling creative ideas internally and directly to clients.
• Thinking beyond individual posts to create repeatable formats, mechanics and entertainment audiences want to engage with.
• Understanding football and wider sports culture — from the biggest moments on the pitch to the memes, debates, personalities and conversations surrounding them.
• Working closely with our Creative Director to identify cultural tensions, audience truths and opportunities for brands.
• Briefing and creatively directing Designers, Animators, Directors, Producers and Talent to deliver against your creative vision.
• Helping push the standard of creative work across SPORTbible and LADbible Group.

Skills and experience we’d like you to have

First and foremost, an ideas person. You might currently be a Senior Creative, Conceptual Creative, Art Director or Copywriter. You could come from an advertising agency, social agency, sports agency, publisher or broadcaster. What matters most is that your portfolio demonstrates original thinking and campaign ideas, not simply design execution.

You’ll ideally have:

• 5+ years' experience in a conceptual creative role within advertising, social, entertainment, publishing or sport.
• A portfolio demonstrating strong campaign thinking, concepts, social ideas and creative formats.
• The ability to take a brief from a blank page through to a clear, ownable creative idea.
• A strong understanding of social and internet culture and how audiences actually behave on platforms.
• A genuine passion for sport and an instinctive understanding of sports fandom and culture.
• Strong storytelling and presentation skills, with the ability to make complicated thinking feel simple.
• Confidence presenting and selling creative work to senior internal stakeholders and clients.
• Experience working collaboratively with Strategy, Production, Design and Talent.
• The ability to move between big campaign thinking and fast reactive creativity.
• Curiosity about culture beyond sport — entertainment, music, gaming, fashion, creators and internet culture.

We’re interested in people who want to create ideas that fans genuinely want to talk about, and share in the group chats. That could be a social format built around a football rivalry. A reactive idea responding to something that happened ten minutes ago. A creator-led entertainment series. A game fans play throughout a tournament. A cultural activation that escapes the feed entirely.

The medium can change. The important thing is that there’s a strong idea at the heart of it. If your first instinct when you see a brief is “what’s the idea?” rather than “what should this look like?”, we’d love to hear from you.

Working at LADbible Group

At LADbible Group we've rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work in the office 4 days per week.

LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities, to have their voices heard. As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.