Campfire
Senior Creative Strategist
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Company Overview
Campfire is an award-winning Social first digital agency, founded on values of Honesty & Integrity, Exceeding Expectations and First Principle Thinking. Holding some of the world’s leading brands on our client roster, we pride ourselves on innovating and creating performance driving firsts for our clients.
We believe in meritocracy. If you want to work for an agency who will invest in you and your career, Campfire is the right place for those willing to step up and deliver as part of the team and for our clients. With quarterly PDPs rather than annual, your career can move as quickly as you do.
Position Overview
Are you deeply immersed in internet culture, with a sharp instinct for the insight that turns a good brief into a genuinely bold idea? We're looking for a Senior Creative Strategist to join our Creative Strategy team.
You'll be a driving force behind our creative work across some of the world's biggest beauty and FMCG brands. You'll take cultural insight and turn it into ideas that earn their place in conversation, then build the strategic thinking, and the measurement plan, that proves it worked. You'll be the person clients and creative teams turn to when they need a strategic point of view they can trust, and a challenger when a brief is playing it too safe.
What are the key responsibilities for the role?
- Develop and lead creative strategies rooted in cultural and data insight for a portfolio of high-profile beauty and FMCG brands
- With the support of Leads, act as the strategic authority on your accounts, guiding clients and creative teams on how strategy, culture and platform come together
- Carry accountability for the strength of an idea across the accounts you own, holding the thread from the original insight through to the finished strategy
- Write creative concepts and strategies that inspire genuinely ambitious creative work
- Act as the team's challenger when a brief plays it safe, and know when an idea is strong enough to take to a client
- Set campaigns up for success from the outset, with clear objectives and a measurement framework, proactively managing client and internal expectations around what success looks like
- Feed into and support the structuring of new business pitches, presenting confidently on the sections you own
- Lead industry and market trend analysis that feeds directly into forward-looking client strategy, and identify opportunities to streamline how the team works through new tools or ways of working
- Be a genuine connector across departments, known for lifting the people around you and building enthusiasm for an idea beyond your immediate team
- Mentor the wider Creative Strategy team giving clear, constructive feedback and helping shape their development
- Keep the agency ahead of platform, format and cultural shifts, bringing fresh thinking back to the team
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Required Skills For Our Team..
- Expert-level immersion in internet culture, with a natural instinct to challenge assumptions
- Expert-level cultural fluency: you can spot the right trend, tension or insight for the right brand at the right time
- Comfortable sourcing and interrogating data across multiple sources, confident spotting the patterns that matter, and pushing beyond the obvious to find an insight that sharpens a brief.
- A highly polished, persuasive presenter, confident selling an idea to senior clients and internal teams
- A strong grip on measurement and effectiveness, comfortable using data to prove an idea worked
- Comfortable respectfully challenging a client, not just your own team, when the work calls for it
- Proven ability to mentor and develop more junior team members
- An innovative mindset, always looking for a better way to solve the problem in front of you
- Commercial awareness and the ability to connect creative strategy to measurable business outcomes.
- Excellent project management skills, with the ability to manage multiple priorities and projects
- A natural collaborator, comfortable building enthusiasm for an idea beyond your own team and bringing other departments along with it.
- Significant experience in creative or social strategy, ideally within a social-first creative agency or brand environment
What do we expect from our team?
At Campfire we are committed to providing all our campers with a healthy, safe and supported work environment, where everyone is able to be themselves, work freely and express their creative passion. We do ask that in order for us to do so, you comply with our behaviour expectations.
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Our values?
Campfire share their values, not as words on a wall but as something we naturally live and breathe every single day, and as part of our recruitment process we will ask specific questions around culture to ensure all new campers are aligned with our three core values: Clarity, Honesty & Integrity | Exceeding Expectations | First-Principle Thinking
What do we offer our team?
- 25 days annual leave, plus Bank Holidays, christmas shutdown, the day for your birthday
- Loyalty Holidays (accrue 1 extra day per anniversary year up to 5 extra days)
- X2 wellness days or £100 allowance
- Hybrid working (2 days in the office, three days from home)
- Flexi-hours, our full hours are 9-5:30, but core hours are 10-4:00, the remaining hours outside of this (if you're an early bird or night owl) are up to you to decide when to work
- Discretionary Bonus (this will be part fixed salary % and part flexi % based on performance metrics - all bonuses are subject to business performance)
- Quarterly Campfire value awards
- Free fruit, snacks and plenty of beverages to keep you full for the day
- Regular social events including the big summer and christmas parties
- Enhanced maternity, paternity, adoption leave, shared parental and fertility journey support policies
- Enhanced company sick pay
- Employee assistance programme - with access 24hrs a day on an array of topics that you may benefit from seeking additional support.
Equal Opportunities Statement
Campfire believes that everyone should be treated with respect and dignity, and that’s why we embrace equity as part of our values. We strive to prevent discrimination in all aspects of the employee cycle, in particular in the recruitment process. We understand that no “one size fits all” and we are committed to ensuring everyone feels welcome, at ease and supported.
Disability Confident Employer
At Campfire, we are proud to be a Disability Confident Employer. We are committed to creating an inclusive and supportive workplace where everyone can thrive, regardless of disability or long-term health condition.
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