Whitecollars
Senior Creative Strategist
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About the Role
We are hiring an elite, results-obsessed Creative Strategist to own end-to-end creative strategy for fast-scaling direct-to-consumer (DTC) skincare and cosmetics brands. This is not a role for someone who has "seen some success"; we are looking for a top-of-the-game operator who lives and breathes performance creative, knows exactly what makes an ad win, and can prove it with results.
You will lead a team of editors, drive the full creative process from concept to execution, and be directly accountable for the performance of the creative you ship.
What You'll Do
- Own end-to-end creative strategy across multiple ad formats (talking-head/"yapper" ads, UGC, AI-generated, animated, cartoon, and emerging formats).
- Script and conceptualize creative for different formats, and adapt winning hooks and scripts across formats to maximize output.
- Lead and direct a team of editors to a "picture-perfect" standard, with relentless follow-up until the output is exactly right.
- Study competitors and top brands across niches (including outside skincare/health) and translate winning concepts into our client's market.
- Find winning avatars, angles, and positioning; write aggressive, high-converting direct-response copy.
- Ensure full funnel congruency between ads and landing pages.
- Read and act on ad account metrics and KPIs: identify winners and losers, iterate quickly, and double down on what's working.
- Work fast, test aggressively, and continuously improve based on data.
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What You'll Bring
- Proven, verifiable track record as a Creative Strategist with prepared results and ads you can walk us through.
- Deep command of direct-response copywriting and performance creative.
- Strong understanding of funnels, offers, congruency, and attention-capture.
- Fluency in reading ad account data, targets, and KPIs.
- Experience working with ad accounts / startups where you had visibility into performance.
- Leadership experience managing editors or creative teams.
- Perfect written English and copywriting.
- Strong understanding of Western culture, social media, and lingo; you know what resonates and how audiences talk.
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Non-Negotiables
- Zero tolerance for sluggishness. You must be obsessive, proactive, and relentlessly follow up.
- You ask questions, introduce new ideas, collaborate, and are never "backseat."
- You're growth-oriented and here to win, not just a normal classic employee.
- Highly competitive compensation package.
- Uncapped performance bonus tied to a percentage of ad spend when targets are met.
- Flexible working hours to accommodate your schedule and maximize productivity.
- Fully remote setup, allowing you to work from anywhere in the world.
- All candidates must demonstrate a strong understanding of Western culture and communication.
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