Uncovered Group
Senior Creator & Influencer Manager
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About Uncovered
Uncovered is an award-winning, London-based social-first creative agency founded in 2017. Social sits at the heart of everything we do.
From strategy to production, our team is fluent in the language of social, with a deep understanding of culture, platforms and the audiences that shape them. Working with a diverse portfolio of brands, we uncover what makes each one distinctive and create ideas built for where attention lives today. Our approach is rooted in social-first fundamentals: real people, real stories and video-first creativity.
We create at the speed of social; strategising, ideating, designing and producing through our team of in-house strategists, creatives, art directors, copywriters, producers, editors and videographers. We test, learn and iterate in real time, delivering end-to-end solutions from creative strategy through to production, reporting and analytics.
Named Campaign's Social Media Agency of the Year in 2026, Uncovered has become one of the UK's fastest-growing creative agencies, driven by a simple ambition: to build the best social-first creative agency in the world. Today, as part of LBG Media, we combine independent creative thinking with unrivalled social insight and cultural influence to help brands create work that earns attention and drives meaningful impact.
Our culture is as important as our creative. We believe the best ideas come from diverse perspectives, collaborative thinking and an environment where people can do the best work of their careers. With women representing around 60% of our leadership team, we're committed to building an inclusive, ambitious culture where talent is nurtured, creativity thrives and everyone has the opportunity to make a difference.
The Role
We are looking for a driven, passionate Senior Creator Manager to lead the delivery of innovative, best-in-class influencer campaigns across some of our key accounts.
This role combines strategic and creative thinking with hands-on campaign leadership and the beginnings of team leadership. You will own day-to-day client/team relationships alongside close working with the accounts team, guide campaign development from strategic idea through to reporting through to optimisation, and ensure our influencer work is creatively sharp, culturally relevant, commercially effective and best in class.
You will lead our bigger campaigns and clients, overseeing a smaller team and reporting up to the Creator Director.
Key focuses:
- Account stability and client happiness
- Internally and externally demonstrate creator excellence
- Ensuring influencer is a key part of all strategic/creative responses
- Strong senior client advocacy
- Build client trust and support
- Mentor and upskill the junior team with a senior outlook for them to learn from
- Pushing for best in class work through an innovative mindset informed by the landscape
- Reporting back on the creator success and learnings to prove demonstrable impact
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Key responsibilities
Client management
- Act as the day-to-day client lead for influencer work across assigned high-profile campaigns (a mixture of oversight and hands on work)
- Translate client objectives into clear influencer strategies and actionable campaign plans through working with the strategy team as well as sharing your own knowledge
- Confidently present and sell-in recommendations, creator selections and performance reports
- Manage campaign budgets and timelines to ensure smooth delivery
- Proactively identify optimisation opportunities during live campaigns
- Escalate risks or challenges appropriately while offering solutions
- Proactively lead the team to share info on client’s category, competitors and cultural landscape
- Understand what the client sees as success and look to make proactive suggestions on what we can do extra to help
Strategy, creative and rollout
- Challenge briefs, content and ideas where needed and appropriate to ensure influencer execution is authentic and effective
- Champion quality control through leading by example across messaging, captions, and content execution
- Manage a number of end-to-end bigger budget influencer campaigns at one time from outreach and negotiation to content approval and performance analysis.
- Lead high-value or high-risk negotiations with escalations and solutions to the Director of Influence when needed
- Build and manage detailed timelines to ensure smooth delivery across internal teams and talent
- Work closely with the paid team across paid strategy whilst coordinating usage rights and whitelisting permissions where required
- Maintain budget trackers and support reconciliation processes
- Work closely with strategy to suggest creative, quantity, size of creators and deliverables in line with the approach
- Work with the analytics and accounts team to analyse influencer campaign data to understand effectiveness and success against objectives as well as creator learnings
- Optimise future campaigns based on learnings and data-driven insights
- Define long-term influencer strategy across key client portfolios in collaboration with the Strategy teams
Innovation and industry awareness
- Be at the forefront of understanding the tools used (CreatorIQ, Corq, BrandWatch)
- Educate the team to ensure they are staying ahead of creator trends, platform updates, and cultural moments across TikTok, Instagram, YouTube and emerging platforms
- Proactively bring new creator formats, talent, and partnership ideas to the creator and account teams
- Inspire and enthuse the team around the landscape and what good looks like
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Relationships
- Proactively share up and coming creators, those having a viral moment and those to watch out for/learnings
- Look for opportunities/events/talks that the team/you could attend and put forward proposals to the Senior Creator team as to why
- Establish strong relationships with agents and influencers to receive proactive pitches and roster updates
Team Management
- Embody smart, heart, courage values at all times
- Contribute positively to team culture and collaboration
- Support your seniors on the larger accounts you work with them
- Help refine internal processes to improve efficiency and creative output
- Continually question how we can be better, change ways of working and level up
- Represent Uncovered externally and internally to the absolute best of your ability
- Line manage your direct reports with skill, constructive feedback and techniques to get the best out of them, having both positive and constructive conversations when needed
Qualifications
- Minimum of 5+ years experience creator/influencer marketing at an agency, brand or platform.
- Proven casting and negotiation track record across multiple verticals.
- Strong understanding of creator best practice
- Strong platform fluency (TikTok, IG, YT Shorts) - hooks, formats, algorithm levers, disclosure tools.
- Excellent communication and negotiation skills.
- Ability to build and maintain strong relationships with Creators and clients.
- Creative thinking and problem-solving skills.
- Detail-oriented with strong organisational skill
- Line management experience
- High budget with fame talent experience
Benefits
- Hybrid and Flexible working (Monday & Friday work from home)
- Free Breakfast, Snacks & Drinks
- Pension Scheme
- Friday 3pm Finish
- Cycle to Work Scheme
- SPILL Therapy Support
- Monthly Wellness Fund
- Eye Care Allowance
- £500 Referral Scheme
- Personal Development Day
- Dental Health Plan
- 12 Month Season Ticket / Travel Loan
Uncovered Group is an Equal Opportunity Employer. We strive to be a diverse workforce, where all can thrive and belong. Uncovered is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
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