RHR
Senior CRM and Digital Marketing Manager
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About the Role
We are seeking a commercially driven Senior CRM & Digital Marketing Manager to lead the end-to-end digital customer journey for a major footwear brand, operating at significant ecommerce scale. This is a high-impact leadership role responsible for shaping how customers are acquired, retained, re-engaged and rewarded across multiple consumer brands and markets.
Key Responsibilities
Working at the intersection of CRM, lifecycle marketing, loyalty, and digital acquisition, you will play a key role in driving sustainable long-term growth through insight-led strategy, data-driven decision making and customer-centric marketing.
- Develop and deliver a joined-up CRM and digital acquisition strategy across all devices and markets.
- Own performance against revenue, retention, traffic, and cost-of-sale targets.
- Translate customer insight and market trends into scalable growth initiatives.
- Act as a senior stakeholder across Ecommerce, Trading, Retail, Buying, Insights, and Technology.
- Lead, coach, and develop a high-performing CRM and Digital Marketing team.
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Skills and Experience
The successful candidate will have experience building and optimising lifecycle marketing strategies that retain, reward, and reactivate customers. You will be confident owning the CRM platform, improving targeting, segmentation, personalisation, and data usage, and design and launch a customer loyalty and rewards programme. You will also own the email marketing strategy across multiple brands and drive continuous testing and optimisation of campaigns, automations, and transactional communications.
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- Lead email performance, deliverability, and CRM best practice.
- Digital Acquisition.
- Experience with ROAS discipline, Bloomreach, and Google Analytics.
Benefits
In return, the company is offering a generous salary, plus a bonus scheme, pension contribution, flexi hours, and many more! The role is four days in the office and one from home. This is an opportunity to join an established retail business with ambitious growth plans, strong brand equity, and a large, engaged customer base. You’ll have the autonomy to shape customer strategy, influence commercial performance, and build meaningful long-term customer relationships at scale.
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