Moonpig
Senior CRM Executive (6 Month Fixed-Term Contract)
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Senior CRM Executive
(6-Month Fixed-Term Contract – Hybrid: 1-2 days in office, London)
Our Mission at Moonpig Group
We’re Moonpig Group – the home of Moonpig, Greetz, Red Letter Days, and Buyagift. Our purpose? To help people feel loved, celebrated, and remembered through heartfelt gifts, personalised moments, and unforgettable surprises. Whether it’s a card that brings laughter or a gift that brightens someone’s day, we’re here to keep people close, no matter the distance.
By combining brilliant products, clever technology, and a whole lot of heart, we make it easy for customers to create meaningful experiences—delivered with care and personalisation. Our vision isn’t just about selling cards or gifts; it’s about spreading joy, sparking smiles, and making celebrations extraordinary.
With values that shape how we innovate, collaborate, and support each other, we’ve built a workplace where ideas thrive—and so do people.
Looking to make an impact? Bring your creativity and passion to a role where you can drive meaningful work while growing with a team that cares.
About This Role
You’ll join the New Markets team in London on a 6-month fixed-term contract, working alongside leadership across Ireland, Australia, and the US. This is your chance to:
- Play a key role in expanding CRM strategies for global audiences.
- Help design customer-driven growth initiatives that drive loyalty and retention.
- Collaborate with international teams to scale successful campaigns and optimise engagement.
- Contribute to the future of Moonpig Group as we redefine how our customers experience our brand.
As a Senior CRM Executive, you’ll work closely with the CRM Manager to develop and execute high-impact customer programmes that inspire, engage, and retain users. Whether it’s crafting compelling journeys, analysing trends, or cross-selling global best practices, your role will blend strategy, creativity, and data-driven decision-making.
Key Responsibilities
🎯 Strategy & Innovation
- Develop customer engagement and retention strategies tailored to Irish, Australian, and US markets.
- Collaborate with data and analytics teams to translate customer insights into actionable CRM programmes.
- Use market research and competitor benchmarks to identify growth opportunities and tactical improvements.
🚀 Journey & Campaign Design
- Design, update, and implement customer journeys supporting new product launches, seasonal campaigns, and evolving customer needs.
- Lead channel-based campaigns, including triggered emails, SMS reminders, automated workflows, and multi-touch newsletters.
- Work with design and content teams to ensure CRM messaging is clear, empathetic, and high-performing.
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📊 Analytics & Optimisation
- Measure CRM performance with robust frameworks, including A/B testing, control groups, and ROI analysis.
- Use tools like Tableau, Sailthru Analytics, and Taggo to report on customer lifetime value (CLV), engagement rates, and cohort feedback.
- Iterate on strategies based on data-driven insights, with a focus on increasing CLV.
🤝 Collaboration & Scaling
- Partner with UK and Greetz CRM teams to identify and scale successful New Markets initiatives across the group.
- Represent New Markets interests in cross-departmental projects (e.g., Product, Data Science, Marketing).
- Drive alignment between technical teams, content partners, and sales funnel optimisation.
You Are
🔍 Preferred Experience & Skills
- Proven CRM experience with a clear desire to uplevel your career (or embrace a fresh challenge).
- Strong passion for creating exceptional customer experiences—think personalisation, relevance, and long-term loyalty.
- Curiosity to dig into customer behaviour, using insights to predict trends and optimise touchpoints.
- Technical CRM expertise, including:
- Proficiency in CRM platforms (e.g., Sailthru).
- Optimization of Email Service Providers (ESPs) and automation workflows.
- Solid understanding of email deliverability, can-spam standards, and data hygiene.
- Experience with Tableau, SQL, or analytical tools is a strong plus.
- Familiarity with Canva, Figma, or similar design tools to enhance campaign aesthetics.
- Experience working internationally in cross-border markets (advantageous, but not mandatory).
💪 Soft Skills & Mindset
- Cooperative and collaborative—able to connect with diverse stakeholders and adapt your approach.
- Proactive and ideas-driven—lings to identify hidden opportunities in customer data.
- Analytical mind with a growth-oriented focus on measurable impact.
- Hybrid-work diplomacy: Thrives in a balanced setting with in-person collaboration (1-2 office days/week).
Why Join Us?
We’re invested in your career and well-being. Our benefits prove it—because we want you to do your best work, while also feeling whole.
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💰 Compensation & Perks
- Nominated competitive salary (core + performance-based rewards).
- Generous pension contributions and luxury purchases discounts (via Moonpig Cash!).
- Progressive career growth:
- Learning allowances and access to internal coaching programs.
- Coaching mentorships for skill upskilling (CRM, data, project management).
🌿 Wellbeing & Flexibility
- Private healthcare (International Care Plans available) + mental wellbeing support via Neyber.
- Dog-friendly offices (amidst a town-square Hub like our London HQ).
- Flexible working philosophy:
- 1-2x office days (without rigid "9-5" constraints).
- 20 days paid International Working Days per year (deep travel/digital nomad breaks approved).
- Generous holiday entitlement (30 days plus an extra啞3 days towards mental health breaks).
Interview Process
A straightforward 3-stage approach to help us connect: 1️⃣ Recruiter screening call – Let’s chat about misfit motivations and expectations. 2️⃣ Hiring team interview – Get to know key stakeholder dynamics and project initiatives. 3️⃣ Final panel with senior leadership for creative, strategy-focused scenarios.
Process timelines will be discussed transparently. All candidates receive updates about next steps.
Our Commitment to EDI
At Moonpig Group, belonging is a priority—because diverse thinking fuels innovation. Our teams are actively shaped by:
- LGBTQ+ support (Pride-seeking and inclusive policies).
- Gender balance initiatives (to ensure representation at all levels).
- Neurodiversity accommodations (flexible environments and ways of working).
- EMBRACE (approach to racial awareness and cultural depression dedicated to allyship).
Culture starts with words:
- Pronouns? Share if you’re comfortable.
- Name preference? Use yours, please.
- Need reasonable adjustments? Let’s talk about ridiculously specific requirements during recruitment/apply stages.
Beyond policies, our groups are self-led: many 30+ networks helping us grow authentically.
Ready to Shape Moment That Matter?
Apply now through your preferred channel—hidden κύρος in the data! Let’s *connect, collaborate, and sprinkle that growth magic across the globe. ✨
⇯ Our rewards include moonpig.
[Contact: due_fazioa@moonpigurux.com / Hybrid earlier reservations: We have built-in flexibility.
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