Larbey Evans
Senior CRM Executive
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Senior CRM Executive
A fantastic opportunity at a top global law firm for an experienced Senior CRM Executive who can hit the ground running and take ownership of the day-to-day BAU CRM management and support. You’ll be joining a fabulous team within a firm that is investing heavily in its CRM environment.
What’s On Offer:
- Salary to £50,000
- Hybrid working (3 days office / 2 days remote)
- Excellent employee benefits
- Lifestyle & family friendly benefits
Senior CRM Executive – What You’ll Be Doing:
- Jointly manage the firm’s CRM (InterAction) and e-Marketing (Vuture) platforms
- Resolve ServiceNow queries promptly, promoting user capability and best practice
- Lead resolution of Data Change Management (DCM) tickets
- Deliver CRM and e-Marketing training, including inductions and group sessions
- Advise on data quality, contact management, list creation, reporting, campaigns and automation
- Support data management, archiving and categorisation
- Maintain best practice guides and training materials
- Manage superuser and focus groups to gather feedback and identify system improvements
- Advise Marketing and Business Development on segmented marketing lists, data quality and deliverability
- Maintain target lists for Global Key Clients and Strategic Growth Clients to support lead generation and tracking
- Produce sector and regional data quality reports and support improvement initiatives
- Manage global data mapping and imports, including partner onboarding and joint event data
- Support the development and implementation of e-Marketing improvement strategies
- Assist with CRM and e-Marketing dashboards and reporting
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Senior CRM Executive – What We’re Looking For:
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- Marketing or CRM experience gained within a law firm
- System and data management experience, including administrator experience of CRM systems (preferably InterAction) and e-marketing systems (preferably Vuture)
- Experienced and confident working with and for partners and lawyers
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