Forge Holiday Group
Senior CRM Executive
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📊 Join Forge Holiday Group as a Senior CRM Executive (Owner)!
We’re looking for a Senior CRM Executive (Owner) to join our CRM team and help build stronger, smarter and more valuable relationships with our holiday homeowners. This is a hands-on role with real ownership, giving you the opportunity to shape CRM activity across some of our leading holiday brands.
📍 Chester HQ (Hybrid Working)
💷 Up to £33,000 per annum
⏰ 37.5 hours per week, Monday to Friday, 9am–5:30pm
👤 Reporting to our CRM Manager (Owner)
👥 Part of our CRM team
What you’ll be doing:
- 📅 Own and optimise the Owner CRM calendar and key lifecycle journeys
- 🚀 Build and deliver campaigns and automated journeys using Klaviyo
- 🎯 Manage audience segmentation, targeting and campaign quality across multiple brands
- 📊 Use data, insight and testing to improve engagement, conversion and retention
- 🤝 Work closely with Data & Analytics, Marketing and external partners
- 📣 Support lead generation activity and campaign delivery with our third-party agency
- 🌱 Share learnings and champion best practice across CRM and Regional Marketing
- ⭐ Deputise for the CRM Manager when required, building your leadership experience
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What you’ll bring:
- ✔ Strong hands-on CRM experience, including automated journeys and campaign optimisation
- ✔ Experience with an enterprise ESP or marketing automation platform, ideally Klaviyo
- ✔ Understanding of multi-channel marketing, including email, SMS/WhatsApp, mobile apps and direct mail
- ✔ Strong data and analytical skills, with experience using insight to improve performance
- ✔ Good understanding of email deliverability, consent, preference management and UK GDPR
- ✔ Confident stakeholder management and experience working with external agencies or suppliers
Experience in travel, tourism or hospitality, working across multiple brands, B2B or full-lifecycle sales campaigns is a bonus. HTML/CSS knowledge or experience supporting and mentoring colleagues would also be great.
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Forge Holiday Group Benefits
- 💸 Annual bonus scheme
- 🏖️ 33 days holiday (+ up to 5 extra with long service)
- 🌴 Option to purchase extra holiday days if you wish
- 🎂 A day off for your birthday
- 🌱 Two paid volunteering days per year
- 👶 Enhanced Maternity & Paternity Leave (24 weeks maternity, 3 weeks paternity at 100% pay)
- 🏋️ On-site gym & Chester HQ parking
- 💻 Hybrid & flexible working
- 🧠 Health cash plan, wellbeing discounts, and 24/7 mental health support
- 🎓 Training & development pathways
- 🏡 Exclusive discounts on holiday stays for you, family, and friends
- 🌟 And more…
We’re all about diversity, inclusion, and bringing your authentic self to work. Need adjustments for the recruitment process?
🚀 Ready to make your mark? Join Forge Holiday Group and help shape CRM journeys that connect holiday homeowners with some of the UK’s most-loved holiday brands.
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