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Senior CRM Executive
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Senior CRM & Retention Executive
£40,000–£50,000
London | Hybrid (3 days in office)
Our client is a rapidly growing consumer brand that is reshaping an everyday category through thoughtful design, high performance and a strong focus on sustainability. Having built a substantial international customer base and earned recognition across retail, media and industry awards, the business is entering an exciting phase of expansion. You’ll join a growth-focused team where CRM and retention are central to turning first-time customers into loyal, repeat buyers, with plenty of scope to influence strategy and make a measurable commercial impact.
The Senior CRM & Retention Executive will take ownership across email, lifecycle marketing, customer acquisition and retention, combining hands-on execution with testing, insight and optimisation.
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Role Highlights
- Own and deliver the email calendar across key trading and seasonal moments
- Build, optimise and analyse lifecycle flows including welcome, basket abandonment and replenishment
- Improve website opt-in performance and develop high-converting pop-up strategies
- Drive repeat purchasing and subscription adoption across high-LTV consumable products
- Lead CRM testing, reporting and performance optimisation from idea through to insight
You Will Need
- Proven CRM, email or retention experience within a DTC or eCommerce environment
- Strong hands-on Klaviyo experience, including campaigns, flows and segmentation
- A track record of using structured A/B testing to improve conversion and revenue
- Strong creative judgement with the ability to brief, manage and review external resource
- Excellent organisation, commercial numeracy and confidence interpreting performance data
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Why You’ll Love It
- 25 days’ holiday plus bank holidays and an extra day for your birthday
- Hybrid working, flexible hours and four weeks of work-from-anywhere flexibility
- Bupa healthcare and dental cover, income protection and life assurance
- £1,000 annual personal development budget and clear opportunities to progress
- Central London office near Leadenhall Market, plus Summer Friday early finishes
- One paid charity day each year and access to an Employee Assistance Programme
- Cycle to Work and Electric Bike Cycle to Work schemes
- Regular social events, product swaps and weekly fresh fruit and snacks
- Five complimentary products each year
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