Zealous Agency
Senior CRM Executive
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Senior CRM Executive
£30k to £45k
Wakefield - Hybrid
We’re looking for a Senior CRM Executive to join a high-profile retail brand and play a key role in how it connects with customers through email and app.
This is a hands-on role for someone who understands how to create engaging CRM campaigns, enjoys working with data and personalisation, and wants to see their work have a direct impact on customer engagement and commercial performance.
Key Responsibilities:
- Develop and deliver promotional email and app campaigns aligned to seasonal, channel and commercial objectives.
- Manage campaigns end-to-end, from planning and briefing through to, delivery, and analysis/performance reporting.
- Use Adobe Journey Optimiser (AJO) and Customer Journey tools to create targeted, personalised and dynamic customer experiences.
- Work closely with the wider business to deliver engaging, on-brand CRM activity.
- Develop testing and optimisation plans, using insight and performance data to continually improve campaign results.
- You'll deliver personalised customer experiences, leveraging segmentation, dynamic content and testing to maximise performance and drive continuous improvement.
- Monitor CRM trends, competitor activity and best practice, identifying new opportunities to improve performance.
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Experience Required:
- At least 2 years of experience in email/CRM marketing.
- Experience using Adobe Journey Optimiser and Customer Journey Orchestration/Analytics.
- Experience planning and delivering email marketing campaigns from concept through to execution.
- A strong analytical mindset combined with creativity and a genuine interest in customer engagement.
- Excellent organisation and time management skills, with the ability to manage multiple priorities in a fast-paced environment.
- An understanding of email marketing privacy regulations, including GDPR and PECR.
- A collaborative approach and confidence working with multiple teams and external partners.
- A proactive, curious attitude with the ability to learn quickly and get things done.
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Why this role?
You’ll have the opportunity to take ownership of a high-volume CRM programme, work with sophisticated marketing technology and help shape how a well-known retail brand communicates with its customers.
If you’re an ambitious CRM or email marketer who enjoys combining creativity, technology and data, this could be a great next step.
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