A.M. London Fashion Ltd
Senior CRM & Loyalty Executive
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About us...
AM London, and our in-house brands Threadbare and Saltwell, was built out of something personal – a bond between father and daughter, and a shared love of fashion passed down through generations. What began as a family passion has grown into British brands recognized for their commitment to Trusted Style and Honest Value.
Based in Manchester, the heart of the UK’s fashion and textile industry, Threadbare and Saltwell continues to design with one clear purpose: to create clothing that combines elevated design, everyday wearability, and lasting quality. Built for the everyday wardrobe, Threadbare and Saltwell are proud to be stocked in iconic fashion marketplaces including Next, ASOS, and Zalando – bringing our vision of Trusted Style and Honest Value to customers across the world.
We're now looking for a Senior CRM & Loyalty Executive, to work in our Manchester HQ.
The role...
We’re looking for a Senior CRM & Loyalty Executive to join our team and help shape engaging customer communications while driving our loyalty strategy across Threadbare.com. Reporting to the Senior Ecommerce Trading Manager, you’ll be responsible for planning, executing, and optimizing CRM campaigns that increase customer engagement, retention, and revenue. This role requires a data-driven mindset, creativity, and a strong understanding of customer segmentation to deliver personalized, high-performing campaigns.
Working closely with the Ecommerce, Brand, and Creative teams, you’ll ensure CRM activity aligns with wider brand campaigns while using customer insights and performance analytics to maximize results. You’ll continuously test, analyze, and refine campaigns to improve customer engagement, loyalty, and commercial performance.
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Key responsibilities...
- Campaign Management: Plan, brief, build, test, and deploy email and SMS campaigns that engage customers, drive retention, and maximize revenue.
- Segmentation & Personalisation: Use customer data and behavioral insights to create targeted, personalized campaigns that deliver relevant experiences across the customer lifecycle.
- Automation & Customer Journeys: Manage and optimize automated CRM journeys, including welcome series, abandoned basket, post-purchase, win back, and loyalty communications.
- Performance & Optimisation: Monitor campaign performance, analyze key metrics, and provide actionable insights to improve engagement, click-through rates, conversion, average order value (AOV), and customer lifetime value (CLV).
- Club Threadbare Loyalty Programme: Support the ongoing development and optimization of Club Threadbare, delivering engaging member communications that encourage participation, retention, and repeat purchase.
- Cross-Functional Collaboration: Work closely with Ecommerce, Brand, and Creative teams to deliver CRM activity that aligns with trading priorities, seasonal campaigns, and the wider brand strategy.
- Database & Deliverability Management: Maintain excellent data hygiene, monitor email deliverability, manage audience segmentation, and protect sender reputation through CRM best practices.
- Testing & Innovation: Develop a robust testing roadmap, using A/B testing and customer insights to continually improve campaign performance, customer experience, and commercial outcomes.
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What we’re looking for...
- Minimum of 2-3 years’ experience in email marketing within fashion or retail e-commerce
- Strong understanding of CRM strategy, customer lifecycle marketing, audience segmentation, and personalisation.
- Hands-on experience with CRM and marketing automation platforms, ideally Klaviyo.
- Highly analytical with experience interpreting campaign performance and turning insights into action.
- Understand email best practices and GDPR
- Commercial mindset with a focus on driving customer engagement, retention, and revenue growth.
- Excellent attention to detail, organization, and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
- Experience developing or managing loyalty programmes and customer retention initiatives.
- Strong communication and stakeholder management skills, with the ability to collaborate effectively across Ecommerce, Brand, Creative, and Digital teams.
Our benefits
- 25 days annual leave + 8 bank holidays, plus your birthday off
- Generous 40% staff discount and sample sales
- 25% friends and family discount
- Company Pension Scheme
- Length of Service Awards
- Enhanced Maternity and Paternity pay
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