Pivotal London
Senior CRM Specialist
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Senior CRM Specialist
Salary: £50,000 - £60,000 + Bonus
Location: London (Hybrid – 4 days in office)
Our client is one of the UK's leading consumer technology businesses, currently undergoing a major digital transformation as it evolves into a modern, technology-led marketplace. Backed by significant investment, the business is investing heavily across Product, Data and Consumer Growth, with CRM identified as one of its biggest commercial growth opportunities.
As part of this investment, they're looking to hire a Senior CRM Specialist to help build and optimise a best-in-class lifecycle CRM programme, working alongside the CRM Manager to deliver highly personalised customer experiences that drive engagement, retention and commercial growth.
The Opportunity
- Join a business at an exciting stage of growth as it builds its in-house CRM capability.
- Own the delivery and optimisation of sophisticated lifecycle campaigns across the customer journey.
- Work extensively with Braze to create personalised, automated customer experiences driven by behavioural data.
- Partner closely with Product, Data and Engineering teams to continually improve CRM performance and customer journeys.
- Play a key role in developing testing frameworks, automation and segmentation strategies that drive measurable business outcomes.
- Join a collaborative, high-performing Consumer Growth team where innovation, ownership and experimentation are encouraged.
- Enjoy genuine progression opportunities as the CRM function continues to grow.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Responsibilities
- Deliver and optimise CRM campaigns across acquisition, onboarding, engagement, retention and reactivation.
- Build and maintain automated customer journeys using Braze or an equivalent CRM platform.
- Develop audience segmentation and personalisation strategies to improve customer engagement.
- Plan, execute and analyse A/B tests to optimise campaign performance.
- Work with Product and Data teams to improve customer journeys and identify new CRM opportunities.
- Monitor campaign performance and provide actionable recommendations based on customer insight.
- Ensure campaigns are delivered accurately through robust QA and campaign governance.
- Contribute to the ongoing evolution of CRM processes, automation and best practice.
Your Profile
Get help with your application
Your very own career expert that helps elevate your application to the next level.
- Experience within CRM, Lifecycle Marketing or Customer Engagement roles in a consumer-facing business.
- Hands-on experience using Braze or a comparable CRM platform.
- Strong understanding of lifecycle marketing, segmentation, customer journeys and marketing automation.
- Comfortable using customer data and campaign performance to drive continuous optimisation.
- Naturally curious with a passion for testing, experimentation and improving customer experiences.
- Experience collaborating with Product, Data or Engineering teams would be highly advantageous.
- Thrives in fast-paced, high-growth environments where ownership and initiative are valued.
- Excellent communication and stakeholder management skills.
How to apply
To apply for this outstanding opportunity, please contact Daniel Haymes at Pivotal for a confidential discussion on 07447 347948 or email daniel@pivotallondon.co.uk.
Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location