BBC
Senior CRM/Audience Lifecycle analyst
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JOB DETAILS
Role
Senior Analyst – CRM & Lifecycle Analytics
Department/Team
CCOG Data
Contract
Permanent
Base Location
Salford – Dock House / London – Broadcasting House (Hybrid)
Salary
Up to £57,470 depending on relevant skills, knowledge, and experience.
We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application – though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.
PURPOSE OF THE ROLE
We’re looking for a Senior Analyst – CRM & Lifecycle Analytics to lead analysis and experimentation across our CRM and lifecycle marketing activity. You’ll design robust tests, turn complex customer data into actionable insight, and help embed a test-and-learn culture that improves segmentation, contact strategy, retention, and commercial impact. You’ll work closely with CRM, marketing, data engineering, and data science colleagues to support confident, evidence-based decision-making.
WHY JOIN THE TEAM
We’re evolving how we use our owned audience data to drive growth and moving towards a highly data-driven, test-and-learn operating model. This role will have the opportunity to shape how we measure CRM and lifecycle activity, influence customer strategy, and work across marketing, data, and technology teams to turn analysis into measurable improvements in customer outcomes.
Main Responsibilities
- Lead analysis across CRM and lifecycle marketing, from hypothesis and experiment design through to in-flight monitoring and post-campaign evaluation.
- Design and analyse robust experiments, including A/B and multivariate tests, holdout and control groups, to measure the incremental impact of CRM and lifecycle activity.
- Apply statistical techniques including significance testing, confidence intervals, and regression to distinguish genuine effects from noise and provide reliable recommendations.
- Translate complex customer and campaign datasets into actionable insight that informs segmentation, targeting, contact strategy, and customer journey optimization.
- Build effective Tableau dashboards and measurement frameworks, partnering with CRM, marketing, data engineering, and data science teams to identify opportunities and embed a strong test-and-learn culture.
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Essential
YOUR SKILLS AND EXPERIENCE
- Senior analytics experience: Proven experience in a senior data or marketing analytics role, with strong experience analysing CRM, lifecycle, retention, or customer marketing activity.
- Experimentation and statistics: Demonstrable experience designing and analysing A/B or multivariate tests, control/holdout groups, and applying statistical methods such as significance testing, confidence intervals, and regression.
- Technical analytical capability: Strong hands-on SQL skills together with proficiency in either Python or R for data manipulation and statistical analysis.
- Data visualisation: Demonstrable experience creating dashboards and communicating analytical results using Tableau.
- Insight and communication: Strong experience translating complex customer and campaign data into clear, actionable recommendations for CRM, marketing, and non-technical stakeholders, including an understanding of customer segmentation and lifecycle/customer journey analytics.
Desired
- Experience measuring channel contribution or attribution across owned and paid media.
- Familiarity with CRM or marketing automation platforms such as Braze, Salesforce Marketing Cloud, or Adobe.
- Exposure to uplift modelling, propensity modelling, or econometrics.
- Experience working within agile, cross-functional marketing or growth teams.
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If you can bring some of these skills and experience, along with transferable strengths, we’d love to hear from you and encourage you to apply.
Disclaimer
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge, and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.
Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.
For any general queries, please contact: bbchr@bbc.co.uk
We are unable to accept applications via CV and only applications made online will be considered. Please click on the APPLY NOW button to proceed with your application.
Redeployment
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.
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