Walker Lovell
Senior Customer Lifecycle Marketing Manager
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Senior Customer Lifecycle Marketing Manager
Location: London, UK
Travel: Opportunity to attend key industry events
Compensation: Strong package reflecting seniority and expertise
Make lifecycle marketing a driver for commercial growth
Step into a newly created role with the freedom to shape lifecycle marketing for an established global financial intelligence business. You’ll turn customer insight into smarter journeys that increase adoption and sustained engagement, working alongside sales, product and marketing to strengthen retention and commercial growth.
Package / Benefits
- Strong and competitive overall package reflecting the specialist expertise and commercial impact you’ll bring
- Collaborative culture with direct exposure to senior stakeholders across sales, product, marketing and research
- Hybrid flexibility with three days working remotely and Tuesdays and Thursdays bringing the team together in a modern central London office designed for collaboration
- Entrepreneurial opportunity with the autonomy to build the lifecycle approach, introduce new ideas and turn them into measurable commercial impact
- Specialist career development within B2B subscription lifecycle marketing at a globally respected financial intelligence business
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Why This Business
This globally respected financial intelligence business provides research, benchmarking and competitive intelligence to major financial institutions.
As the business strengthens its subscription model, increasing engagement after the initial sale is a major commercial priority. This creates an opportunity to establish a scalable approach to subscriber engagement, with the autonomy and strategic visibility to make a tangible impact.
What You’ll Be Doing
- Own the post-sale customer lifecycle, increasing subscriber adoption, repeat engagement and long-term value.
- Build segmented onboarding, nurture, engagement and re-engagement journeys using CRM and marketing automation.
- Analyse subscriber behaviour and product usage to identify engagement gaps and turn insight into targeted campaigns.
- Partner with sales, product, marketing and research teams to strengthen engagement, retention and future commercial growth.
What You’ll Bring
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- Proven B2B lifecycle marketing experience within a subscription-led business.
- Demonstrable success increasing customer adoption, product usage and ongoing engagement across subscription products.
- Experience partnering with sales teams, with a clear understanding of how customer engagement supports retention, renewals and revenue growth.
- Hands-on experience with marketing automation, customer segmentation and CRM platforms, ideally Salesforce and Pardot.
Who This Suits
You’re a lifecycle marketer who sees the real opportunity beginning after the sale. You know how to turn access into adoption, build lasting engagement and create customer behaviours that strengthen retention and long-term commercial growth.
You’re commercially minded and entrepreneurial in your approach. You’re comfortable moving between strategy and hands-on execution, influencing senior stakeholders and taking an idea from insight through to implementation. Most importantly, you’ll relish the opportunity to build something rather than simply manage what already exists.
Apply now for a confidential conversation with Walker Lovell.
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