Expansion and Retention

• Lead the strategy for our B2B customer lifecycle marketing campaigns (including Merchant Marketing), through tactics such as email, paid marketing, direct mail and account-based marketing, focused on product education, usage and expansion.
• Create cross-sell and up-sell campaigns to drive intent for account management teams.
• Educate customers about our products / services through mediums such as video, email, events, social media and landing pages.

Cross-Functional Collaboration

• Collaborate with the content team to create targeted client marketing materials, such as eBooks, case studies and guides that address customer pain points.
• Create and maintain close relationships with account management and customer success to create tailored marketing strategies that support their goals.
• Work closely with B2C marketing to plan and implement end-user facing campaigns to increase adoption and usage within client accounts.
• Partner with New Business to deliver tailored social proof, including client references, case studies, battle cards and referral‑ready proof points, aligned to the conversations they’re having with prospects.
• Support product marketing and partnerships to promote new products and features and drive partner sales and adoption.
• Manage, develop, motivate and support direct reports.

The Experience and Key Skills you will have:

• Senior level experience in a Customer Marketing role, preferably within a SaaS business, with experience driving customer advocacy, engagement and retention programmes.
• A proven track record of developing and driving successful advocacy and customer expansion strategies driving business growth.
• Proficient in revenue forecasting, reporting, analysis and the measurement of customer marketing programme performance.
• Experience in managing annual budgets of >£500k.
• Strong understanding of customer journeys, lifecycle marketing, customer adoption, retention and expansion strategies.
• Exceptional strategic thinking abilities, with a demonstrated capacity to influence and align cross-functional teams toward common revenue objectives in a high-growth environment, acting as a strong voice of the customer.
• Strong knowledge of marketing technology solutions (e.g. Salesforce, HubSpot, 6sense), account-based marketing strategies and customer engagement platforms.
• Highly effective in written and verbal communication, with a strong ability to convey ideas clearly and build relationships across internal and external stakeholder groups.
• Ability to work in a fast-paced, dynamic environment and adapt to changing priorities, with experience leading customer events, advisory boards and developing high-performing team members.

Your interview journey:

• Screening interview with a member of the Talent Acquisition team
• 1st stage online interview with our Senior Customer Marketing Manager and Marketing Director
• Take-home case study presentation task and in-person final stage interview with our Marketing Director

At Reward Gateway | Edenred we are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you have any specific requirements or need reasonable adjustments at any stage of the recruitment journey, please let your Talent Acquisition Partner know. Your needs are important to us, and we want to ensure an equitable experience for every candidate.

Be comfortable. Be you.

We want every employee to feel comfortable bringing their passion, creativity, and individuality to work. We value all cultures, backgrounds, and experiences, because we believe diversity drives innovation and makes us stronger. Our approach to hiring and building teams is about more than filling roles - it’s about creating an environment where everyone can thrive, feel supported, and contribute to our mission of making the world a better place to work.