ShareForce
Senior Data Analyst - Financial Services
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About the Role
We are supporting the build-out of a high-impact analytics capability within a market-leading, data-driven Life Insurance intermediary. This role is for a Senior Data Analyst who combines strong analytical capability with commercial thinking and stakeholder influence. You will play a key role in shaping how data is used to drive performance across marketing, sales, and customer operations. This is a highly visible role with direct impact on revenue, conversion, and strategic decision-making.
Key Responsibilities
- Own and deliver insight across key commercial areas (lead generation, conversion, retention)
- Identify opportunities to improve performance and drive measurable outcomes
- Act as a bridge between business and data engineering teams
- Partner with senior stakeholders to influence decision-making and strategy
- Design and implement analytics approaches to optimise customer journeys
- Lead on experimentation frameworks (A/B testing, performance measurement)
- Build scalable dashboards and reporting aligned to business KPIs
- Support development of data models, definitions, and data quality, ensuring strong data governance standards
- Mentor junior analysts and contribute to the wider data capability
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Skills & Experience Profile
- Strong experience in a Data Analyst / Senior Data Analyst role within a commercial environment
- Advanced SQL and experience working with large, complex datasets
- Strong experience with data visualisation tools (Power BI, Tableau, etc.)
- Proven ability to influence stakeholders and drive business outcomes
- Experience delivering insight in fast-paced, performance-led environments
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Desirable
- Marketing / growth / sales analytics experience
- Background in insurance, financial services, or high-volume B2C businesses
- Experience with experimentation and optimisation frameworks
- Python / R or exposure to advanced analytics
- Experience with modern data platforms (such as Azure, Databricks, Snowflake, BigQuery)
Additional Information
- Salary: £65,000 - £75,000 (based on experience) + benefits package
- Location: Hybrid working with onsite travel to the office in Basingstoke.
- Candidates must have the right to work and reside in the UK.
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