SheMed
Senior Data Analyst, Marketing
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At SheMed
Our mission is to revolutionise women’s health by providing accessible and personalised solutions tailored specifically for women. We are a startup consisting of enthusiastic people who are committed to empowering women with the knowledge and tools they need to take control of their health and well-being.
We are seeking a Senior Data Analyst, Marketing
This role will be embedded within marketing, helping the team make smarter, faster, data-led decisions across acquisition, retention, customer journeys, and campaign performance. You will drive the measurement of key growth channels, including Meta, Google, and influencer partnerships, and provide clear insight into what is working, what is not, and where we should focus next.
You will play a critical role in connecting marketing behaviour with wider business performance, including subscription metrics, customer acquisition cost, lifetime value, and retention.
What You’ll Work On
- Own marketing performance measurement across channels including Meta, Google, paid social, affiliates, and influencer partnerships.
- Develop attribution frameworks to evaluate acquisition, conversion, retention, and revenue performance.
- Partner with marketing teams to optimise campaigns, audience targeting, creative performance, and budget allocation.
- Analyse the end-to-end customer journey to identify drop-off points, behavioural trends, and growth opportunities.
- Deliver insights to improve conversion, onboarding, CRM, lifecycle communications, retention, and customer value.
- Own reporting and analysis for key subscription KPIs including CAC, LTV, payback period, churn, retention, conversion rate, subscription growth, and channel ROI.
- Apply advanced analytics using SQL, Python, or R for cohort analysis, forecasting, predictive modelling, and Marketing Mix Modelling.
- Build and maintain dashboards and self-serve reporting in Tableau to support data-driven decision-making.
- Translate complex analysis into clear, actionable recommendations for senior stakeholders.
- Use SQL and dbt to develop trusted, scalable data models and analytics infrastructure.
- Collaborate with data, marketing, product, medical, finance, and leadership teams to align insights with business priorities.
- Support analysis of customer engagement and health outcomes in partnership with clinical and product teams.
- Proactively identify opportunities, challenge assumptions with evidence, and help teams move from data to decisions.
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What We’re Looking For
- 3–5+ years of experience in marketing analytics, growth analytics, commercial analytics, or a similar data-focused role.
- Experience working in a high-growth, fast-paced environment, ideally within D2C healthcare, subscription, consumer health, wellness, ecommerce, or a startup environment.
- Strong experience analysing paid marketing performance across channels such as Meta, Google, paid search, paid social, influencer, affiliates, or CRM.
- Experience owning and reporting on subscription or customer growth metrics, such as CAC, LTV, retention, churn, payback period, and cohort performance.
- Advanced SQL skills and experience working with large, complex datasets.
- Experience using dbt for data transformation, modelling, testing, and documentation.
- Strong Tableau experience, including building dashboards for senior stakeholders and non-technical users.
- Experience using Python or R for advanced analysis, predictive modelling, forecasting, or statistical modelling.
- Ability to translate complex datasets into clear, non-technical narratives that influence senior decision-making.
- Excellent communication, presentation, and stakeholder management skills.
- Experience with Marketing Mix Modelling or incrementality testing (Desireable)
- Experience with PostHog, Braze, or similar product analytics and CRM platforms (Desireable)
- Experience working with clinical, health, patient, or outcomes data (Desireable)
What We Offer
- A mission-driven team focused on closing the women’s health gap
- Competitive Salary
- 25 days holiday
- Breakfast and all day snacks
- Monthly socials
- Health care Cash Plan including physio, digital clinical appointments and wellbeing for you, your partner and children
- £80 contribution to noise cancelling headphones
- Life insurance cover of 4x salary
- Pension contribution matched up to 5%
- Cycle to work scheme
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We want to make sure our interview process is fully accessible to everyone. Please let us know if you require any reasonable adjustments or physical accommodations for your visit to our office.
Please note that offers of employment are subject to receipt of satisfactory references and a enhanced DBS check.
Working at SheMed
Whether you work in one of our amazing offices, clinics or part of our remote clinician workforce, SheMed is highly collaborative and fun! You’ll have a chance to work in a fast-paced environment with experienced industry leaders. We have a learning environment where you can make an impact.
Who We Are
At SheMed our people aren’t just part of a team, they’re part of something bigger. We’re a vibrant community of creative thinkers and doers, forging the way for a new generation of healthcare. We’re only as good as our people. So, finding the best people is everything to us. We serve millions, but we choose our people one at a time…
Diversity
We believe that difference inspires a better, healthier world. That’s why it’s at the heart of everything we do. From our people to our products, difference enriches every part of our business and creates a culture based on equality of opportunity, and in which all employees can progress their careers. We’re committed to creating an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, colour, religion, sex, pregnancy status, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, and any other characteristic protected by applicable law.
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