Sainsbury's
Senior Data & Media Planner
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About the team
At Nectar360, we bring together loyalty, data and marketing services to help brands better understand customers and connect with them in more relevant, effective ways. Our first-party Nectar data helps unlock insight across the wider Sainsbury’s business and supplier base, spanning FMCG and General Merchandise clients. Sitting within one of the fastest-growing and most dynamic areas of the business, the commercial team is responsible for combining, leveraging and commercialising data and media to shape compelling retail media and digital solutions across in-store, onsite and offsite channels, including ecommerce, the Digital Trading Platform and Pollen.
More about the role
As Senior Data Strategist, you’ll play a key client-facing role in turning customer and ecommerce data into strategic recommendations that support both client growth and wider category and corporate objectives. Reporting to the Client Planning Director (C5) - Food, you’ll contribute to client account and brand planning, using data as the foundation for insight-led proposals and ensuring strategy, data selection and processes align with relevant data guidelines. You’ll act as the category expert for selected categories and key FMCG client accounts, working closely with clients and Trading contacts to understand commercial challenges and develop data-driven solutions with cross-functional teams including Analytics, Data & Insights, Client Service and Campaign Media Management.
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You’ll also identify proactive category growth opportunities, shape category-centric media strategies with Trading teams, and lead major corporate events involving Nectar360, Sainsbury’s Marketing and Trading. Alongside this, you’ll help shape the future of data-led planning by contributing to products and propositions such as the Digital Trading Platform and Ecommerce Media Platform, while acting as a custodian for how data is used across planning, strategy and customer-targeted communications. This role is based at JJ Mack store support centre and home.
More about you
You’ll bring experience from a data, digital or communications planning environment where you have worked in a consultative way with stakeholders or clients. You’ll be comfortable using customer loyalty, market research and ecommerce data to inform decision-making, ideally in a retail, FMCG or General Merchandise context. You’ll also be able to apply targeting, segmentation and profiling techniques to direct marketing activity, and translate complex data into clear, commercially relevant recommendations for a range of audiences.
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We’re looking for someone who can manage multiple priorities, lead projects involving wider business functions, and work effectively through ambiguity to guide stakeholders towards the right solution. You’ll need strong written, verbal and numerical communication skills, confidence presenting to senior stakeholders and clients, and the ability to build collaborative working relationships across internal teams and external partners. Experience coaching others, sharing best practice and helping shape ways of working around data-led planning will also be valuable in this role.
Essential criteria
- Demonstrable experience of data, digital or communications planning in a consultative environment.
- Experience using customer loyalty, market research and ecommerce data to develop recommendations, proposals or marketing strategies.
- Ability to apply targeting, segmentation and profiling techniques to direct marketing or customer communication activity.
- Experience presenting recommendations or project outputs to senior stakeholders or clients.
- Proficiency in PowerPoint and Excel for analysis, planning or presentation of data-led proposals.
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